Is the $40,629 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $40,629 is within the typical market range for this vehicle.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in PA spend an average of 21 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in New Holland, PA 17557. VIN: 2T36CRAV7TW39H968. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $40,474 to $41,054, based on 10 comparable listings matched to this vehicle.

2026 Toyota RAV4 SE for Sale in New Holland, PA

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Vehicle Details

VIN2T36CRAV7TW39H968

TrimSE

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,139

Days on Lot3

Fair Price

$40,629Mileage not verified

New Holland, PA 17557

Is this 2026 Toyota RAV4 SE a good deal?

OAV verdict: Fair Price

Why: Listed at $40,629, comparable market range $40,474–$41,054, based on 10 comparable listings. Listed 3 days · about typical for comparable local listings (typical ~15 days).

Manufacturer MSRPReference

$40,139

This vehicle $40,629 · $490 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$40,629 · within market range

Comparable range: $40,474 – $41,054
vs. market: $155 above low · $425 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$40,764

This vehicle $40,629 · $135 (0%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,751

This vehicle $40,629 · $878 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window

High Demand

Comparable vehicles nationally recently sold in an estimated 8–26 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$40,474 – $41,054

Regional Range$38,524 – $42,332

New Holland Auto Group

New Holland, PA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from new holland auto group →

Request availability and out-the-door price

OAV will route your inquiry to New Holland Auto Group for current availability of this 2026 Toyota RAV4 SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Aug 23, 2026

Listed by a franchise dealer in New Holland, PA · On lot for 3 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $40,629 by new holland auto group in New Holland, PA 17557. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $40,474 to $41,054. The local market range in PA is $40,474 to $41,054. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader New Holland, PA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in New Holland, PA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36CRAV7TW39H968 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in PA

PA Market Listings

2,036

Average Price

$40,701

Price Range

$25,000–$50,128

Avg Days on Lot

Based on all 2,036 2024-2028 Toyota RAV4 listings in the PA market, the average asking price is $40,701. This listing at $40,629 is $72 below the broader PA average (0% below the PA average). This is a wider, all-trim comparison across PA; OAV's price verdict above uses the closer comparable set. Comparable prices in PA range from $25,000 to $50,128. Similar vehicles spend an average of 21 days on dealer lots in this market.