Is the $38,933 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $38,933 is within the typical market range for this vehicle.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in TN spend an average of 25 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Franklin, TN 37067. VIN: 2T36CRAV7TW31H455. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $38,683 to $47,057, based on 16 comparable listings matched to this vehicle.

2026 Toyota RAV4 SE for Sale in Franklin, TN

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Vehicle Details

VIN2T36CRAV7TW31H455

TrimSE

Exterior ColorGray

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,034

Days on Lot3

Fair Price

$38,933Mileage not verified

Franklin, TN 37067

Is this 2026 Toyota RAV4 SE a good deal?

OAV verdict: Fair Price

Why: Listed at $38,933, comparable market range $38,683–$47,057, based on 16 comparable listings. Days on lot: 3 days (market average 25 days).

Manufacturer MSRPReference

$38,034

This vehicle $38,933 · $899 (2%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,933 · within market range

Comparable range: $38,683 – $47,057
vs. market: $250 above low · $8,124 below high
Comparable vehicles: 16

Market Retail Price (MRP™)

$42,870

This vehicle $38,933 · $3,937 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,691

This vehicle $38,933 · $758 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-07) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window

High Demand

Comparable vehicles nationally recently sold in an estimated 6–28 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,683 – $47,057

Regional Range$36,634 – $47,057

Toyota Of Cool Springs

Franklin, TN

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from toyota of cool springs →

Request availability and out-the-door price

OAV will route your inquiry to Toyota Of Cool Springs for current availability of this 2026 Toyota RAV4 SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Aug 7, 2026

Listed by a franchise dealer in Franklin, TN · On lot for 3 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $38,933 by toyota of cool springs in Franklin, TN 37067. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 16 comparable listings matched to this vehicle, the estimated market range is $38,683 to $47,057. The local market range in TN is $38,683 to $47,057. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Franklin, TN suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Franklin, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36CRAV7TW31H455 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in TN

TN Market Listings

930

Average Price

$39,628

Price Range

$23,559–$52,822

Avg Days on Lot

Based on all 930 2024-2028 Toyota RAV4 listings in the TN market, the average asking price is $39,628. This listing at $38,933 is $695 below the broader TN average (2% below the TN average). This is a wider, all-trim comparison across TN; OAV's price verdict above uses the closer comparable set. Comparable prices in TN range from $23,559 to $52,822. Similar vehicles spend an average of 25 days on dealer lots in this market.