2026 Toyota RAV4 SE

Listed by a franchise dealer in Plover, WI · On lot for 8 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $39,358 by mark toyota in Plover, WI 54467. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 14 comparable listings matched to this vehicle, the estimated market range is $39,268 to $40,602. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 8 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Plover, WI suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

• View the full Plover, WI suvs market →
• All vehicles in Plover, WI →
• All vehicles in WI →
• All vehicles from this dealer →

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Plover, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36CRAV1TW39H951 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in WI

Based on all 823 2024-2028 Toyota RAV4 listings in the WI market, the average asking price is $39,585. This listing at $39,358 is $227 below the broader WI average (1% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $32,760 to $46,328. Similar vehicles spend an average of 25 days on dealer lots in this market.

Similar Toyota RAV4 Listings in WI

8 similar listings shown (closest matches within ±2 model years) (subject trim: SE — compare trims below)