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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2024 Ford Edge Titanium

2024 Ford EdgeView this vehicle at johnson motor sales new richmond chevrolet →

Vehicle Details

VIN2FMPK4K91RBA71078
TrimTitanium
Exterior ColorBlack
Drivetrain4WD
Engine2.0L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot125

Titanium

Fair Price
$31,89620,010 mi

New Richmond, WI 54017

Is this 2024 Ford Edge Titanium a good deal?

OAV verdict: Fair Price

Why: Listed at $31,896, comparable market range $20,473–$34,402, based on 39 comparable listings. Listed 125 days · longer than most comparable local listings (typical ~15–75 days).

Market price position

$31,896 · within market range

Comparable range
$20,473 – $34,402
vs. market
$11,423 above low · $2,506 below high
Comparable vehicles
39

Market Retail Price (MRP™)

$27,438

This vehicle $31,896 · $4,458 (16%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,023

This vehicle $31,896 · $127 (0%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-01) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1974 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$20,473 – $34,402

Johnson Motor Sales New Richmond Chevrolet

New Richmond, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford Edge

Listing updated: Sep 1, 2026

Listed by a franchise dealer in New Richmond, WI · On lot for 125 days · VIN verifiable at NHTSA

This used 2024 Ford Edge Titanium is listed at $31,896 by johnson motor sales new richmond chevrolet in New Richmond, WI 54017. It has 20,010 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 39 comparable listings matched to this vehicle, the estimated market range is $20,473 to $34,402. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 125 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader New Richmond, WI suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2024 Ford Edge against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in New Richmond, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4K91RBA71078 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2024 Ford Edge Market in WI

WI Market Listings

590

Average Price

$26,827

Price Range

$22,531–$31,777

Avg Days on Lot

78

Based on all 590 2022-2026 Ford Edge listings in the WI market, the average asking price is $26,827. This listing at $31,896 is $5,069 above the broader WI average (19% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $22,531 to $31,777. Similar vehicles spend an average of 78 days on dealer lots in this market.

Similar Ford Edge Listings in WI

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Titanium — compare trims below)