2024 Ford Edge SEL
View this vehicle at rudig jensen chrysler dodge jeep ram →Vehicle Details
SEL
New Lisbon, WI 53950
Is this 2024 Ford Edge SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $24,389, comparable market range $22,828–$31,269, based on 45 comparable listings. Listed 12 days · fresher than most comparable local listings (typical ~30–90 days).
Market price position
$24,389 · within market range
- Comparable range
- $22,828 – $31,269
- vs. market
- $1,561 above low · $6,880 below high
- Comparable vehicles
- 45
Market Retail Price (MRP™)
$27,049This vehicle $24,389 · $2,660 (10%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$22,298This vehicle $24,389 · $2,091 (9%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-14) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 20–73 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Rudig Jensen Chrysler Dodge Jeep Ram
New Lisbon, WI
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OAV will route your inquiry to Rudig Jensen Chrysler Dodge Jeep Ram for current availability of this 2024 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Edge
Listing updated: Sep 14, 2026Listed by a franchise dealer in New Lisbon, WI · On lot for 12 days · VIN verifiable at NHTSA
This used 2024 Ford Edge SEL is listed at $24,389 by rudig jensen chrysler dodge jeep ram in New Lisbon, WI 53950. It has 59,668 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 45 comparable listings matched to this vehicle, the estimated market range is $22,828 to $31,269. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 12 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 14, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader New Lisbon, WI suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Ford Edge against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in New Lisbon, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J99RBA99213 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Ford Edge Market in WI
WI Market Listings
591
Average Price
$26,618
Price Range
$22,345–$31,777
Avg Days on Lot
78
Based on all 591 2022-2026 Ford Edge listings in the WI market, the average asking price is $26,618. This listing at $24,389 is $2,229 below the broader WI average (8% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $22,345 to $31,777. Similar vehicles spend an average of 78 days on dealer lots in this market.
Similar Ford Edge Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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