2024 Ford Edge SEL
View this vehicle at heartland ford →Vehicle Details
SEL
Covington, IN 47932
Is this 2024 Ford Edge SEL a good deal?
OAV verdict: Overpriced
Why: Listed at $32,970, comparable market range $21,999–$31,990, based on 59 comparable listings. Listed 111 days · longer than most comparable local listings (typical ~30–105 days).
Market price position
$32,970 · $980 above market high
- Comparable range
- $21,999 – $31,990
- vs. market high
- + $980 (3% above)
- Comparable vehicles
- 59
Market Retail Price (MRP™)
$26,995This vehicle $32,970 · $5,975 (22%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$28,822This vehicle $32,970 · $4,148 (14%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-03) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 20–70 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Heartland Ford
Covington, IN
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OAV will route your inquiry to Heartland Ford for current availability of this 2024 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Edge
Listing updated: Sep 3, 2026Listed by a franchise dealer in Covington, IN · On lot for 111 days · VIN verifiable at NHTSA
This used 2024 Ford Edge SEL is listed at $32,970 by heartland ford in Covington, IN 47932. It has 10,101 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 59 comparable listings matched to this vehicle, the estimated market range is $21,999 to $31,990. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 111 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 3, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Covington, IN suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Ford Edge against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Covington, IN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J99RBA83397 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Ford Edge Market in IN
IN Market Listings
345
Average Price
$25,834
Price Range
$20,888–$31,327
Avg Days on Lot
66
Based on all 345 2022-2026 Ford Edge listings in the IN market, the average asking price is $25,834. This listing at $32,970 is $7,136 above the broader IN average (28% above the IN average). This is a wider, all-trim comparison across IN; OAV's price verdict above uses the closer comparable set. Comparable prices in IN range from $20,888 to $31,327. Similar vehicles spend an average of 66 days on dealer lots in this market.
Similar Ford Edge Listings in IN
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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