2023 Ford Edge SEL
Vehicle Details
SEL
West Bend, WI 53095
Is this 2023 Ford Edge SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $27,395, comparable market range $18,990–$30,995, based on 51 comparable listings. Days on lot: 340 days (market average 75 days).
Market price position
$27,395 · within market range
- Comparable range
- $18,990 – $30,995
- vs. market
- $8,405 above low · $3,600 below high
- Comparable vehicles
- 51
Market Retail Price (MRP™)
$24,993This vehicle $27,395 · $2,402 (10%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$24,377This vehicle $27,395 · $3,018 (12%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–63 days.
- This listing has been available about 5.4x longer than comparable vehicles typically take to sell (cohort sells in 18–63 days; this one is at 340). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Gordie Boucher Ford Of West Bend
West Bend, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Gordie Boucher Ford Of West Bend for current availability of this 2023 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford Edge
Listing updated: Aug 17, 2026Listed by a franchise dealer in West Bend, WI · On lot for 340 days · VIN verifiable at NHTSA
This used 2023 Ford Edge SEL is listed at $27,395 by gordie boucher ford of west bend in West Bend, WI 53095. It has 39,270 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 51 comparable listings matched to this vehicle, the estimated market range is $18,990 to $30,995. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 340 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader West Bend, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford Edge against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in West Bend, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J99PBA08602 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford Edge Market in WI
WI Market Listings
651
Average Price
$26,748
Price Range
$14,346–$39,185
Avg Days on Lot
75
Based on all 651 2021-2025 Ford Edge listings in the WI market, the average asking price is $26,748. This listing at $27,395 is $647 above the broader WI average (2% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $14,346 to $39,185. Similar vehicles spend an average of 75 days on dealer lots in this market.
Similar Ford Edge Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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2024 Ford Edge
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Stevens Point, WI
2021 Ford Edge
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Wisconsin Rapids, WI
2022 Ford Edge
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Kenosha, WI
2021 Ford Edge
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Thiensville, WI
2021 Ford Edge
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Beloit, WI
2024 Ford Edge
SEL
Wisconsin Rapids, WI
2021 Ford Edge
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Coloma, WI