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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Ford Edge SEL

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Vehicle Details

VIN2FMPK4J98PBA23768
TrimSEL
Exterior ColorRed
Drivetrain4WD
Engine2.0L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot575

SEL

Fair Price
$28,61018,698 mi

Durant, IA 52747

Is this 2023 Ford Edge SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $28,610, comparable market range $19,988–$31,180, based on 53 comparable listings. Days on lot: 575 days (market average 88 days).

Market price position

$28,610 · within market range

Comparable range
$19,988 – $31,180
vs. market
$8,622 above low · $2,570 below high
Comparable vehicles
53

Market Retail Price (MRP™)

$25,584

This vehicle $28,610 · $3,026 (12%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$26,622

This vehicle $28,610 · $1,988 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-19) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1863 days.

Verify before inquiring
  • This listing has been available about 9.1x longer than comparable vehicles typically take to sell (cohort sells in 18–63 days; this one is at 575). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$19,988 – $31,180

Ron Alpen Ford

Durant, IA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford Edge

Listing updated: Aug 19, 2026

Listed by a franchise dealer in Durant, IA · On lot for 575 days · VIN verifiable at NHTSA

This used 2023 Ford Edge SEL is listed at $28,610 by ron alpen ford in Durant, IA 52747. It has 18,698 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 53 comparable listings matched to this vehicle, the estimated market range is $19,988 to $31,180. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 575 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durant, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Edge against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durant, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J98PBA23768 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Edge Market in IA

IA Market Listings

410

Average Price

$27,516

Price Range

$11,000–$39,175

Avg Days on Lot

88

Based on all 410 2021-2025 Ford Edge listings in the IA market, the average asking price is $27,516. This listing at $28,610 is $1,094 above the broader IA average (4% above the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $11,000 to $39,175. Similar vehicles spend an average of 88 days on dealer lots in this market.

Similar Ford Edge Listings in IA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)