2024 Ford Edge SEL
Vehicle Details
SEL
Mason City, IA 50401
Is this 2024 Ford Edge SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $22,068, comparable market range $22,719–$34,180, based on 33 comparable listings. Days on lot: 30 days (market average 89 days).
Market price position
$22,068 · $651 below market low
- Comparable range
- $22,719 – $34,180
- vs. market low
- — $651 (3% below)
- Comparable vehicles
- 33
Market Retail Price (MRP™)
$28,450This vehicle $22,068 · $6,382 (22%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$19,829This vehicle $22,068 · $2,239 (11%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 26–84 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Pritchard Gmc
Mason City, IA
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Request availability and out-the-door price
OAV will route your inquiry to Pritchard Gmc for current availability of this 2024 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Edge
Listing updated: Aug 1, 2026Listed by a franchise dealer in Mason City, IA · On lot for 30 days · VIN verifiable at NHTSA
This used 2024 Ford Edge SEL is listed at $22,068 by pritchard gmc in Mason City, IA 50401. It has 73,969 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 33 comparable listings matched to this vehicle, the estimated market range is $22,719 to $34,180. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 30 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Mason City, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford Edge against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Mason City, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J92RBA98968 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford Edge Market in IA
IA Market Listings
379
Average Price
$27,777
Price Range
$16,175–$38,000
Avg Days on Lot
89
Based on all 379 2022-2026 Ford Edge listings in the IA market, the average asking price is $27,777. This listing at $22,068 is $5,709 below the broader IA average (21% below the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $16,175 to $38,000. Similar vehicles spend an average of 89 days on dealer lots in this market.
Similar Ford Edge Listings in IA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2022 Ford Edge
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Des Moines, IA
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Dubuque, IA
2022 Ford Edge
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Fort Dodge, IA
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Iowa City, IA
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Ankeny, IA