2024 Ford Edge SEL
Vehicle Details
SEL
Brookfield, WI 53045
Is this 2024 Ford Edge SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $25,995, comparable market range $20,688–$35,290, based on 570 comparable listings. Listed 3 days · fresher than most comparable local listings (typical ~30–90 days).
Market price position
$25,995 · within market range
- Comparable range
- $20,688 – $35,290
- vs. market
- $5,307 above low · $9,295 below high
- Comparable vehicles
- 570
Market Retail Price (MRP™)
$27,989This vehicle $25,995 · $1,994 (7%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$26,426This vehicle $25,995 · $431 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-21) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 20–69 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Soerens Ford, Inc.
Brookfield, WI
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Request availability and out-the-door price
OAV will route your inquiry to Soerens Ford, Inc. for current availability of this 2024 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Edge
Listing updated: Aug 21, 2026Listed by a franchise dealer in Brookfield, WI · On lot for 3 days · VIN verifiable at NHTSA
This used 2024 Ford Edge SEL is listed at $25,995 by soerens ford, inc. in Brookfield, WI 53045. It has 28,489 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 570 comparable listings matched to this vehicle, the estimated market range is $20,688 to $35,290. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 3 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Brookfield, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford Edge against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Brookfield, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J90RBB15086 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford Edge Market in WI
WI Market Listings
624
Average Price
$27,063
Price Range
$14,900–$39,185
Avg Days on Lot
74
Based on all 624 2022-2026 Ford Edge listings in the WI market, the average asking price is $27,063. This listing at $25,995 is $1,068 below the broader WI average (4% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $14,900 to $39,185. Similar vehicles spend an average of 74 days on dealer lots in this market.
Similar Ford Edge Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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