Vehicle Details
2023 Cadillac Escalade
Premium Luxury
Morrow, GA 30260
Is this 2023 Cadillac Escalade Premium Luxury a good deal?
OAV verdict: Fair Price
Why: Listed at $60,991, comparable market range $59,987–$79,016, based on 56 comparable listings. Days on lot: 15 days (market average 50 days).
Market price position
$60,991 · within market range
- Regional range
- $59,987 – $79,016
- vs. market
- $1,004 above low · $18,025 below high
- Comparable vehicles
- 56
Market Retail Price (MRP™)
$69,502This vehicle $60,991 · $8,511 (12%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$62,806This vehicle $60,991 · $1,815 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 12–43 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Heritage Cadillac
Morrow, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Heritage Cadillac for current availability of this 2023 Cadillac Escalade Premium Luxury and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Cadillac Escalade
Listing updated: Jul 17, 2026Listed by a franchise dealer in Morrow, GA · On lot for 15 days · VIN verifiable at NHTSA
This used 2023 Cadillac Escalade Premium Luxury is listed at $60,991 by heritage cadillac in Morrow, GA 30260. It has 66,664 miles on the odometer. The exterior color is Black. It features a RWD drivetrain with a 6.2L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 56 similar vehicles in the Morrow market, the estimated market range is $59,987 to $79,016.
This vehicle has been on the lot for 15 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Cadillac Escalade against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GYS3BKL1PR220704 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Cadillac Escalade Market in GA
Comparable Vehicles
1,240
Average Price
$83,143
Price Range
$15,000–$365,950
Avg Days on Lot
50
Based on 1,240 comparable 2021-2025 Cadillac Escalade listings in GA, the average asking price is $83,143. This listing at $60,991 is $22,152 below average (27% below market). Comparable prices in GA range from $15,000 to $365,950. Similar vehicles spend an average of 50 days on dealer lots in this market.
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