Is the $69,749 price on this 2026 GMC Sierra 1500 a good deal?

OAV rates this as Fair Price because the asking price of $69,749 is within the typical market range for this vehicle.

How long does a 2026 GMC Sierra 1500 typically stay on dealer lots?

Comparable GMC Sierra 1500 listings in FL spend an average of 68 days on dealer lots.

Where is this 2026 GMC Sierra 1500 located?

This vehicle is listed in Brandon, FL 33511. VIN: 1GTUUEE8XTZ212020. Mileage: 2,000 miles.

What is the fair market price range for this 2026 GMC Sierra 1500?

OAV's Price-to-Market analysis estimates the fair market range is $61,177 to $119,192, based on 113 comparable listings matched to this vehicle.

2026 GMC Sierra 1500 AT4 for Sale in Brandon, FL

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Vehicle Details

VIN1GTUUEE8XTZ212020

TrimAT4

Exterior ColorWhite

Drivetrain4WD

Engine3.0L I6

TransmissionAutomatic

Fuel TypeDiesel

Inventory Typenew

MSRP$72,559

Days on Lot254

AT4

Fair Price

$69,7492,000 mi

Dealer-reported mileage — not independently verified by OAV.

Brandon, FL 33511

Is this 2026 GMC Sierra 1500 AT4 a good deal?

OAV verdict: Fair Price

Why: Listed at $69,749, comparable market range $61,177–$119,192, based on 113 comparable listings. Listed 254 days · longer than most comparable local listings (typical ~30–105 days).

Manufacturer MSRPReference

$72,559

This vehicle $69,749 · $2,810 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$69,749 · within market range

Comparable range: $61,177 – $119,192
vs. market: $8,572 above low · $49,443 below high
Comparable vehicles: 113

Market Retail Price (MRP™)

$90,185

This vehicle $69,749 · $20,436 (23%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$68,300

This vehicle $69,749 · $1,449 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-20) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 18–64 days.

Verify before inquiring

This listing has been available about 4.0x longer than comparable vehicles typically take to sell (cohort sells in 18–64 days; this one is at 254). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$61,177 – $119,192

Regional Range$61,177 – $119,192

Ed Morse Auto Group

Brandon, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from ed morse auto group →

Request availability and out-the-door price

OAV will route your inquiry to Ed Morse Auto Group for current availability of this 2026 GMC Sierra 1500 AT4 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 GMC Sierra 1500

Listing updated: Aug 20, 2026

Listed by a franchise dealer in Brandon, FL · On lot for 254 days · VIN verifiable at NHTSA

This new 2026 GMC Sierra 1500 AT4 is listed at $69,749 by ed morse auto group in Brandon, FL 33511. It has 2,000 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 113 comparable listings matched to this vehicle, the estimated market range is $61,177 to $119,192. The local market range in FL is $61,177 to $119,192. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 254 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brandon, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 GMC Sierra 1500 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brandon, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GTUUEE8XTZ212020 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 GMC Sierra 1500 Market in FL

FL Market Listings

4,441

Average Price

$61,224

Price Range

$23,998–$119,232

Avg Days on Lot

Based on all 4,441 2024-2028 GMC Sierra 1500 listings in the FL market, the average asking price is $61,224. This listing at $69,749 is $8,525 above the broader FL average (14% above the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $23,998 to $119,232. Similar vehicles spend an average of 68 days on dealer lots in this market.