2023 Chevrolet Colorado

Listed by a franchise dealer in Rice Lake, WI · On lot for 37 days · VIN verifiable at NHTSA

This used 2023 Chevrolet Colorado Z71 is listed at $36,398 by don johnson auto group in Rice Lake, WI 54868. It has 33,316 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.7L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Rice Lake market, the estimated market range is $36,398 to $36,398.

This vehicle has been on the lot for 37 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rice Lake, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Chevrolet Colorado against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rice Lake, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GCPTDEK2P1193487 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Chevrolet Colorado Market in WI

Based on 490 comparable 2021-2025 Chevrolet Colorado listings in WI, the average asking price is $36,095. This listing at $36,398 is $303 above average (1% above market). Comparable prices in WI range from $11,995 to $55,595. Similar vehicles spend an average of 61 days on dealer lots in this market.

Similar Chevrolet Colorado Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Z71 — compare trims below)