OAV Dealer Intelligence
Don Johnson Auto Group inventory in Rice Lake, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
Market snapshot · June 1, 2026
549 total vehicles listed · 316 new · 233 used
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⚡ Claim This ListingBest-priced vehicles at Don Johnson Auto Group
OAV found 549 active listings for Don Johnson Auto Group in Rice Lake, WI (316 new · 233 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.
Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2022 Chevrolet Equinox | $18,926 | $19,400 – $19,400 | 2.4% below | 9 days | Priced 2.4% below OAV's expected market range, 9 days listed. |
| 2023 Chevrolet Equinox | $20,268 | $21,873 – $23,600 | 10.9% below | 51 days | Priced 10.9% below OAV's expected market range, 51 days listed. |
| 2024 GMC Terrain | $23,000 | $23,400 – $29,297 | 12.7% below | 48 days | Priced 12.7% below OAV's expected market range, 48 days listed. |
| 2025 Chevrolet Trailblazer | $23,096 | $23,500 – $23,999 | 2.8% below | 57 days | Priced 2.8% below OAV's expected market range, 57 days listed. |
| 2025 Chevrolet Equinox | $25,700 | $25,800 – $29,279 | 6.7% below | 65 days | Priced 6.7% below OAV's expected market range, 65 days listed. |
Compared against similar listings in the Rice Lake, WI market and broader regional inventory · refreshed daily.
According to RetailVision™ data, OAV is currently analyzing approximately 500 vehicles across the Rice Lake, WI market, refreshed daily.
New Inventory
316 new vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
316
Average Price
$54,379
Price Range
$24,190–$98,650
Avg Days on Lot
79
Deal Mix· 41 of 316 shown
Great Dealsⓘ
4
9.8% of 41 shown
Fair Priceⓘ
0
0.0% of 41 shown
Overpricedⓘ
0
0.0% of 41 shown
Unscoredⓘ
37
90.2% of 41 shown
Used Inventory
233 used vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
233
Average Price
$29,320
Price Range
$8,999–$64,986
Avg Days on Lot
39
Deal Mix· 59 of 233 shown
Great Dealsⓘ
8
13.6% of 59 shown
Fair Priceⓘ
3
5.1% of 59 shown
Overpricedⓘ
0
0.0% of 59 shown
Unscoredⓘ
48
81.4% of 59 shown
Current Inventory (100 of 549)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
2017 Ford Escape
Rice Lake, WI
Market: $9,495 – $12,296
Rice Lake, WI
2022 Chevrolet Equinox
Rice Lake, WI
Market: $19,400 – $19,400
Competitively priced ~2% below the typical range in the Rice Lake market compared to similar vehicles · 9 days on lot vs market avg 38.99 — high demand in this market (based on current market benchmarks)
Rice Lake, WI
2024 Ford Escape
Rice Lake, WI
Market: $22,999 – $28,995
Rice Lake, WI
2019 Chevrolet Traverse
Rice Lake, WI
Market: $19,297 – $19,297
Rice Lake, WI
2023 Chevrolet Equinox
Rice Lake, WI
Market: $21,873 – $23,600
Competitively priced ~11% below the typical range in the Rice Lake market compared to similar vehicles · 51 days on lot (market avg 38.99) (based on current market benchmarks)
Rice Lake, WI
2023 Chrysler Pacifica
Rice Lake, WI
Market: $23,700 – $24,596
Rice Lake, WI
2023 Chevrolet Equinox
Rice Lake, WI
Market: $22,998 – $22,998
Rice Lake, WI
2024 GMC Terrain
Rice Lake, WI
Market: $23,400 – $29,297
Competitively priced ~13% below the typical range in the Rice Lake market compared to similar vehicles · 48 days on lot (market avg 38.99) (based on current market benchmarks)
Rice Lake, WI
2025 Chevrolet Trailblazer
Rice Lake, WI
Market: $23,500 – $23,999
Competitively priced ~3% below the typical range in the Rice Lake market compared to similar vehicles · 57 days on lot (market avg 38.99) (based on current market benchmarks)
Rice Lake, WI
2024 Chevrolet Equinox
Rice Lake, WI
Market: $25,368 – $25,368
Rice Lake, WI
2026 Chevrolet Trax
Rice Lake, WI
Market: $26,855 – $27,505
Rice Lake, WI
2025 Chevrolet Equinox
Rice Lake, WI
Market: $25,800 – $29,279
Competitively priced ~7% below the typical range in the Rice Lake market compared to similar vehicles · 65 days on lot vs market avg 38.99 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Rice Lake, WI
2023 Chevrolet Silverado 1500
Rice Lake, WI
Market: $28,983 – $39,340
Competitively priced ~15% below the typical range in the Rice Lake market compared to similar vehicles · 170 days on lot vs market avg 38.99 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Rice Lake, WI
2024 GMC Terrain
Rice Lake, WI
Market: $29,979 – $29,979
Rice Lake, WI
2025 Subaru Outback
Rice Lake, WI
Market: $32,400 – $32,998
Competitively priced ~9% below the typical range in the Rice Lake market compared to similar vehicles · 70 days on lot vs market avg 38.99 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Rice Lake, WI
2023 GMC Acadia
Rice Lake, WI
Market: $33,999 – $33,999
Rice Lake, WI
2025 Buick Encore GX
Rice Lake, WI
Market: $32,297 – $33,558
Competitively priced ~3% below the typical range in the Rice Lake market compared to similar vehicles · 15 days on lot vs market avg 38.99 — high demand in this market (based on current market benchmarks)
Rice Lake, WI
2025 Ford Bronco Sport
Rice Lake, WI
Market: $33,090 – $40,245
Rice Lake, WI
2025 Subaru Outback
Rice Lake, WI
Market: $32,998 – $32,998
Rice Lake, WI
2025 Ford Bronco Sport
Rice Lake, WI
Market: $34,396 – $34,396
Rice Lake, WI
2026 Chevrolet Equinox
Rice Lake, WI
Market: $37,195 – $40,105
Rice Lake, WI
2026 Jeep Compass
Rice Lake, WI
Market: $36,560 – $37,578
Rice Lake, WI
2026 Ford Maverick
Rice Lake, WI
Market: $36,715 – $39,645
Rice Lake, WI
2026 Jeep Compass
Rice Lake, WI
Market: $36,732 – $37,083
Rice Lake, WI
2026 Chevrolet Equinox
Rice Lake, WI
Market: $38,245 – $40,575
Competitively priced ~6% below the typical range in the Rice Lake market compared to similar vehicles · 16 days on lot vs market avg 38.99 — high demand in this market (based on current market benchmarks)
Rice Lake, WI
2026 Chrysler Voyager
Rice Lake, WI
Market: $38,249 – $43,217
Rice Lake, WI
2025 GMC Acadia
Rice Lake, WI
Market: $38,998 – $38,998
Rice Lake, WI
2025 Chevrolet Blazer
Rice Lake, WI
Market: $39,998 – $39,998
Rice Lake, WI
2024 RAM Ram 2500 Pickup
Rice Lake, WI
Market: $41,999 – $47,850
Rice Lake, WI
2025 Chevrolet Traverse
Rice Lake, WI
Market: $42,000 – $42,000
Rice Lake, WI
2026 Jeep Cherokee
Rice Lake, WI
Market: $43,999 – $44,580
Rice Lake, WI
2026 Jeep Grand Cherokee
Rice Lake, WI
Market: $45,520 – $48,728
Rice Lake, WI
2026 GMC Terrain
Rice Lake, WI
Market: $43,225 – $44,170
Rice Lake, WI
2026 Chrysler Pacifica
Rice Lake, WI
Market: $45,604 – $47,999
Rice Lake, WI
2026 GMC Terrain
Rice Lake, WI
Market: $45,180 – $46,029
Rice Lake, WI
2026 RAM Ram 1500 Pickup
Rice Lake, WI
Market: $45,999 – $45,999
Rice Lake, WI
2026 Jeep Grand Cherokee
Rice Lake, WI
Market: $46,786 – $52,162
Rice Lake, WI
2025 Ford F-150
Rice Lake, WI
Market: $47,599 – $47,599
Rice Lake, WI
2025 Ford Transit Van
Rice Lake, WI
Market: $57,045 – $62,262
Rice Lake, WI
2026 Chevrolet Colorado
Rice Lake, WI
Market: $46,665 – $54,410
Rice Lake, WI
2026 Jeep Grand Cherokee
Rice Lake, WI
Market: $49,499 – $55,725
Rice Lake, WI
2026 Chevrolet Silverado 1500
Rice Lake, WI
Market: $51,219 – $63,075
Competitively priced ~14% below the typical range in the Rice Lake market compared to similar vehicles · 123 days on lot vs market avg 38.99 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Rice Lake, WI
2026 RAM Ram 1500 Pickup
Rice Lake, WI
Market: $50,999 – $54,830
Rice Lake, WI
2026 Jeep Wrangler 4-Door
Rice Lake, WI
Market: $51,499 – $51,710
Rice Lake, WI
2026 Jeep Grand Cherokee L
Rice Lake, WI
Market: $51,899 – $57,668
Rice Lake, WI
2026 RAM Ram 2500 Pickup
Rice Lake, WI
Market: $52,820 – $58,480
Rice Lake, WI
2026 Jeep Wrangler 4-Door
Rice Lake, WI
Market: $52,999 – $54,800
Rice Lake, WI
2026 RAM Ram 1500 Pickup
Rice Lake, WI
Market: $52,999 – $69,923
Competitively priced ~14% below the typical range in the Rice Lake market compared to similar vehicles · 184 days on lot vs market avg 38.99 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Rice Lake, WI
2026 Ford Transit Van
Rice Lake, WI
Market: $56,910 – $65,640
Rice Lake, WI
2026 GMC Sierra 1500
Rice Lake, WI
Market: $54,230 – $54,410
Rice Lake, WI
2026 Chevrolet Silverado 1500
Rice Lake, WI
Market: $62,375 – $66,255
Rice Lake, WI
2023 Chevrolet Tahoe
Rice Lake, WI
Market: $58,778 – $60,277
Rice Lake, WI
2026 RAM Ram 3500 Chassis Cab
Rice Lake, WI
Market: $60,465 – $66,378
Rice Lake, WI
2026 GMC Sierra 1500
Rice Lake, WI
Market: $57,635 – $63,240
Rice Lake, WI
2026 Chevrolet Silverado 2500HD
Rice Lake, WI
Market: $59,250 – $68,925
Rice Lake, WI
2026 Chevrolet Silverado 1500
Rice Lake, WI
Market: $59,970 – $70,240
Rice Lake, WI
2026 GMC Sierra 1500
Rice Lake, WI
Market: $59,735 – $65,280
Competitively priced ~5% below the typical range in the Rice Lake market compared to similar vehicles · 162 days on lot vs market avg 38.99 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Rice Lake, WI
2026 GMC Acadia
Rice Lake, WI
Market: $61,005 – $62,155
Rice Lake, WI
2026 RAM Ram 1500 Pickup
Rice Lake, WI
Market: $63,999 – $74,080
Rice Lake, WI
2026 Ford Explorer
Rice Lake, WI
Market: $62,499 – $67,499
Rice Lake, WI
2026 Chevrolet Silverado 2500HD
Rice Lake, WI
Market: $75,950 – $76,000
Rice Lake, WI
2026 RAM Ram 2500 Pickup
Rice Lake, WI
Market: $67,905 – $84,997
Rice Lake, WI
2026 Ford Expedition
Rice Lake, WI
Market: $76,670 – $77,999
Rice Lake, WI
2026 GMC Sierra 2500HD
Rice Lake, WI
Market: $85,775 – $85,775
Rice Lake, WI
2026 GMC Sierra 3500HD
Rice Lake, WI
Market: $86,975 – $86,975
Rice Lake, WI
2017 GMC Acadia Limited
Rice Lake, WI
Market: $10,668 – $10,668
Rice Lake, WI
2016 Jeep Wrangler Unlimited
Rice Lake, WI
Market: $13,588 – $13,588
Rice Lake, WI
2018 Chevrolet Equinox
Rice Lake, WI
Market: $9,983 – $16,297
Rice Lake, WI
2014 Jeep Grand Cherokee
Rice Lake, WI
Market: $13,999 – $13,999
Rice Lake, WI
2017 Ford Explorer
Rice Lake, WI
Market: $14,400 – $17,400
Fairly priced — in line with the typical market range in the Rice Lake market for similar vehicles · 19 days on lot vs market avg 38.99 — high demand in this market (based on current market benchmarks)
Rice Lake, WI
2018 Ford Explorer
Rice Lake, WI
Market: $14,499 – $14,499
Rice Lake, WI
2020 Chevrolet Equinox
Rice Lake, WI
Market: $14,796 – $14,796
Rice Lake, WI
2020 Mitsubishi Outlander Sport
Rice Lake, WI
Market: $14,996 – $14,996
Rice Lake, WI
2017 Ford Explorer
Rice Lake, WI
Market: $14,400 – $17,400
Fairly priced — in line with the typical market range in the Rice Lake market for similar vehicles · 11 days on lot vs market avg 38.99 — high demand in this market (based on current market benchmarks)
Rice Lake, WI
2016 Dodge Durango
Rice Lake, WI
Market: $14,999 – $14,999
Rice Lake, WI
2015 Chevrolet Silverado 1500
Rice Lake, WI
Market: $14,818 – $21,297
Fairly priced — in line with the typical market range in the Rice Lake market for similar vehicles · 87 days on lot (market avg 38.99) (based on current market benchmarks)
Rice Lake, WI
2013 Chevrolet Silverado 1500
Rice Lake, WI
Market: $15,496 – $15,496
Rice Lake, WI
2009 Dodge Ram 1500 Pickup
Rice Lake, WI
Market: $15,588 – $15,588
Rice Lake, WI
2017 Dodge Durango
Rice Lake, WI
Market: $15,838 – $15,838
Rice Lake, WI
2019 Jeep Cherokee
Rice Lake, WI
Market: $11,990 – $24,999
Rice Lake, WI
2016 Chevrolet Silverado 1500
Rice Lake, WI
Market: $15,996 – $15,996
Rice Lake, WI
2021 Chevrolet Equinox
Rice Lake, WI
Market: $16,200 – $16,200
Rice Lake, WI
2020 Ford Edge
Rice Lake, WI
Market: $16,358 – $16,358
Rice Lake, WI
2019 Hyundai Tucson
Rice Lake, WI
Market: $16,438 – $16,438
Rice Lake, WI
2022 Jeep Compass
Rice Lake, WI
Market: $16,499 – $16,499
Rice Lake, WI
2020 Jeep Renegade
Rice Lake, WI
Market: $16,499 – $16,499
Rice Lake, WI
2019 Chevrolet Traverse
Rice Lake, WI
Market: $16,500 – $16,500
Rice Lake, WI
2020 Chevrolet Trax
Rice Lake, WI
Market: $16,668 – $16,668
Rice Lake, WI
2020 Kia Sportage
Rice Lake, WI
Market: $16,688 – $16,688
Rice Lake, WI
2020 Chevrolet Equinox
Rice Lake, WI
Market: $16,800 – $16,800
Rice Lake, WI
2017 Chrysler 300
Rice Lake, WI
Market: $16,999 – $16,999
Rice Lake, WI
2022 Ford Edge
Rice Lake, WI
Market: $17,496 – $17,496
Rice Lake, WI
2019 Jeep Compass
Rice Lake, WI
Market: $17,596 – $17,596
Rice Lake, WI
2019 Jeep Compass
Rice Lake, WI
Market: $17,796 – $17,796
Rice Lake, WI
2020 Jeep Renegade
Rice Lake, WI
Market: $17,996 – $17,996
Rice Lake, WI
2018 Chevrolet Suburban
Rice Lake, WI
Market: $17,999 – $17,999
Rice Lake, WI
2022 Nissan Rogue Sport
Rice Lake, WI
Market: $18,296 – $18,296
Rice Lake, WI
2021 Chevrolet Equinox
Rice Lake, WI
Market: $18,396 – $18,396
Rice Lake, WI
2019 Jeep Cherokee
Rice Lake, WI
Market: $18,500 – $18,500
Rice Lake, WI
2024 Chevrolet Malibu
Rice Lake, WI
Market: $18,596 – $18,596
Rice Lake, WI
How this dealer listing is verified
This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Claim your listing to manage profile content, route inbound buyer inquiries, and access RetailVision™ analytics. Start the verification flow at /dealers/signup. Dealers who want this listing removed entirely may email support@oav.io.