U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

OAV Dealer Intelligence

Don Johnson Auto Group inventory in Rice Lake, WI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.

OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.

Market snapshot · June 1, 2026

549 total vehicles listed · 316 new · 233 used

Great Deals
12
of 549 total inventory
Total inventory
549
Rice Lake, WI

Request availability and out-the-door price

OAV will route your inquiry to Don Johnson Auto Group for current availability and an out-the-door price quote (taxes, fees, addons included). Choose from 549 vehicles in inventory.

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

🔒

This listing is unverified.

This page renders OAV's public market summary for this rooftop. Claim your listing to manage profile content, route inbound buyer inquiries, and access RetailVision™ analytics.

⚡ Claim This Listing

Best-priced vehicles at Don Johnson Auto Group

OAV found 549 active listings for Don Johnson Auto Group in Rice Lake, WI (316 new · 233 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.

Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Top deal signals

Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.

VehiclePriceExpected Market RangePTM GapDOLWhy it stands out
2022 Chevrolet Equinox$18,926$19,400 – $19,4002.4% below9 daysPriced 2.4% below OAV's expected market range, 9 days listed.
2023 Chevrolet Equinox$20,268$21,873 – $23,60010.9% below51 daysPriced 10.9% below OAV's expected market range, 51 days listed.
2024 GMC Terrain$23,000$23,400 – $29,29712.7% below48 daysPriced 12.7% below OAV's expected market range, 48 days listed.
2025 Chevrolet Trailblazer$23,096$23,500 – $23,9992.8% below57 daysPriced 2.8% below OAV's expected market range, 57 days listed.
2025 Chevrolet Equinox$25,700$25,800 – $29,2796.7% below65 daysPriced 6.7% below OAV's expected market range, 65 days listed.

Compared against similar listings in the Rice Lake, WI market and broader regional inventory · refreshed daily.

According to RetailVision™ data, OAV is currently analyzing approximately 500 vehicles across the Rice Lake, WI market, refreshed daily.

New Inventory

316 new vehicles · AI-powered Price-to-Market analysis

Vehicles Listed

316

Average Price

$54,379

Price Range

$24,190–$98,650

Avg Days on Lot

79

Deal Mix· 41 of 316 shown

Great Deals

4

9.8% of 41 shown

Fair Price

0

0.0% of 41 shown

Overpriced

0

0.0% of 41 shown

Unscored

37

90.2% of 41 shown

Used Inventory

233 used vehicles · AI-powered Price-to-Market analysis

Vehicles Listed

233

Average Price

$29,320

Price Range

$8,999–$64,986

Avg Days on Lot

39

Deal Mix· 59 of 233 shown

Great Deals

8

13.6% of 59 shown

Fair Price

3

5.1% of 59 shown

Overpriced

0

0.0% of 59 shown

Unscored

48

81.4% of 59 shown

Current Inventory (100 of 549)

Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.

No Photo

2017 Ford Escape

Rice Lake, WI

Unscored
$8,999121,608 mi

Market: $9,495$12,296

Rice Lake, WI

No Photo

2022 Chevrolet Equinox

Rice Lake, WI

Great Deal
$18,92690,426 mi

Market: $19,400$19,400

Competitively priced ~2% below the typical range in the Rice Lake market compared to similar vehicles · 9 days on lot vs market avg 38.99 high demand in this market (based on current market benchmarks)

Rice Lake, WI

No Photo

2024 Ford Escape

Rice Lake, WI

Unscored
$18,99657,967 mi

Market: $22,999$28,995

Rice Lake, WI

No Photo

2019 Chevrolet Traverse

Rice Lake, WI

Unscored
$18,996115,176 mi

Market: $19,297$19,297

Rice Lake, WI

No Photo

2023 Chevrolet Equinox

Rice Lake, WI

Great Deal
$20,26872,916 mi

Market: $21,873$23,600

Competitively priced ~11% below the typical range in the Rice Lake market compared to similar vehicles · 51 days on lot (market avg 38.99) (based on current market benchmarks)

Rice Lake, WI

No Photo

2023 Chrysler Pacifica

Rice Lake, WI

Unscored
$22,19686,779 mi

Market: $23,700$24,596

Rice Lake, WI

No Photo

2023 Chevrolet Equinox

Rice Lake, WI

Unscored
$22,88833,649 mi

Market: $22,998$22,998

Rice Lake, WI

No Photo

2024 GMC Terrain

Rice Lake, WI

Great Deal
$23,00063,048 mi

Market: $23,400$29,297

Competitively priced ~13% below the typical range in the Rice Lake market compared to similar vehicles · 48 days on lot (market avg 38.99) (based on current market benchmarks)

Rice Lake, WI

No Photo

2025 Chevrolet Trailblazer

Rice Lake, WI

Great Deal
$23,09638,348 mi

Market: $23,500$23,999

Competitively priced ~3% below the typical range in the Rice Lake market compared to similar vehicles · 57 days on lot (market avg 38.99) (based on current market benchmarks)

Rice Lake, WI

No Photo

2024 Chevrolet Equinox

Rice Lake, WI

Unscored
$24,65816,945 mi

Market: $25,368$25,368

Rice Lake, WI

No Photo

2026 Chevrolet Trax

Rice Lake, WI

Unscored
$24,870Mileage not verified

Market: $26,855$27,505

Rice Lake, WI

No Photo

2025 Chevrolet Equinox

Rice Lake, WI

Great Deal
$25,70032,345 mi

Market: $25,800$29,279

Competitively priced ~7% below the typical range in the Rice Lake market compared to similar vehicles · 65 days on lot vs market avg 38.99 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Rice Lake, WI

No Photo

2023 Chevrolet Silverado 1500

Rice Lake, WI

Great Deal
$28,90088,025 mi

Market: $28,983$39,340

Competitively priced ~15% below the typical range in the Rice Lake market compared to similar vehicles · 170 days on lot vs market avg 38.99 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Rice Lake, WI

No Photo

2024 GMC Terrain

Rice Lake, WI

Unscored
$29,63822,867 mi

Market: $29,979$29,979

Rice Lake, WI

No Photo

2025 Subaru Outback

Rice Lake, WI

Great Deal
$29,87830,114 mi

Market: $32,400$32,998

Competitively priced ~9% below the typical range in the Rice Lake market compared to similar vehicles · 70 days on lot vs market avg 38.99 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Rice Lake, WI

No Photo

2023 GMC Acadia

Rice Lake, WI

Unscored
$31,50032,370 mi

Market: $33,999$33,999

Rice Lake, WI

No Photo

2025 Buick Encore GX

Rice Lake, WI

Great Deal
$31,91831,784 mi

Market: $32,297$33,558

Competitively priced ~3% below the typical range in the Rice Lake market compared to similar vehicles · 15 days on lot vs market avg 38.99 high demand in this market (based on current market benchmarks)

Rice Lake, WI

No Photo

2025 Ford Bronco Sport

Rice Lake, WI

Unscored
$31,9993,000 mi

Market: $33,090$40,245

Rice Lake, WI

No Photo

2025 Subaru Outback

Rice Lake, WI

Unscored
$32,4001,898 mi

Market: $32,998$32,998

Rice Lake, WI

No Photo

2025 Ford Bronco Sport

Rice Lake, WI

Unscored
$32,79910,791 mi

Market: $34,396$34,396

Rice Lake, WI

No Photo

2026 Chevrolet Equinox

Rice Lake, WI

Unscored
$35,595Mileage not verified

Market: $37,195$40,105

Rice Lake, WI

No Photo

2026 Jeep Compass

Rice Lake, WI

Unscored
$35,999Mileage not verified

Market: $36,560$37,578

Rice Lake, WI

No Photo

2026 Ford Maverick

Rice Lake, WI

Unscored
$36,499Mileage not verified

Market: $36,715$39,645

Rice Lake, WI

No Photo

2026 Jeep Compass

Rice Lake, WI

Unscored
$36,519Mileage not verified

Market: $36,732$37,083

Rice Lake, WI

No Photo

2026 Chevrolet Equinox

Rice Lake, WI

Great Deal
$37,095Mileage not verified

Market: $38,245$40,575

Competitively priced ~6% below the typical range in the Rice Lake market compared to similar vehicles · 16 days on lot vs market avg 38.99 high demand in this market (based on current market benchmarks)

Rice Lake, WI

No Photo

2026 Chrysler Voyager

Rice Lake, WI

Unscored
$37,849Mileage not verified

Market: $38,249$43,217

Rice Lake, WI

No Photo

2025 GMC Acadia

Rice Lake, WI

Unscored
$37,88822,598 mi

Market: $38,998$38,998

Rice Lake, WI

No Photo

2025 Chevrolet Blazer

Rice Lake, WI

Unscored
$39,77827,778 mi

Market: $39,998$39,998

Rice Lake, WI

No Photo

2024 RAM Ram 2500 Pickup

Rice Lake, WI

Unscored
$40,99945,026 mi

Market: $41,999$47,850

Rice Lake, WI

No Photo

2025 Chevrolet Traverse

Rice Lake, WI

Unscored
$41,90039,416 mi

Market: $42,000$42,000

Rice Lake, WI

No Photo

2026 Jeep Cherokee

Rice Lake, WI

Unscored
$42,985Mileage not verified

Market: $43,999$44,580

Rice Lake, WI

No Photo

2026 Jeep Grand Cherokee

Rice Lake, WI

Unscored
$42,999161 mi

Market: $45,520$48,728

Rice Lake, WI

No Photo

2026 GMC Terrain

Rice Lake, WI

Unscored
$43,030Mileage not verified

Market: $43,225$44,170

Rice Lake, WI

No Photo

2026 Chrysler Pacifica

Rice Lake, WI

Unscored
$43,999Mileage not verified

Market: $45,604$47,999

Rice Lake, WI

No Photo

2026 GMC Terrain

Rice Lake, WI

Unscored
$44,380Mileage not verified

Market: $45,180$46,029

Rice Lake, WI

No Photo

2026 RAM Ram 1500 Pickup

Rice Lake, WI

Unscored
$44,499Mileage not verified

Market: $45,999$45,999

Rice Lake, WI

No Photo

2026 Jeep Grand Cherokee

Rice Lake, WI

Unscored
$44,499Mileage not verified

Market: $46,786$52,162

Rice Lake, WI

No Photo

2025 Ford F-150

Rice Lake, WI

Unscored
$45,49920,768 mi

Market: $47,599$47,599

Rice Lake, WI

No Photo

2025 Ford Transit Van

Rice Lake, WI

Unscored
$45,999Mileage not verified

Market: $57,045$62,262

Rice Lake, WI

No Photo

2026 Chevrolet Colorado

Rice Lake, WI

Unscored
$46,336Mileage not verified

Market: $46,665$54,410

Rice Lake, WI

No Photo

2026 Jeep Grand Cherokee

Rice Lake, WI

Unscored
$48,499Mileage not verified

Market: $49,499$55,725

Rice Lake, WI

No Photo

2026 Chevrolet Silverado 1500

Rice Lake, WI

Great Deal
$49,4003,000 mi

Market: $51,219$63,075

Competitively priced ~14% below the typical range in the Rice Lake market compared to similar vehicles · 123 days on lot vs market avg 38.99 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Rice Lake, WI

No Photo

2026 RAM Ram 1500 Pickup

Rice Lake, WI

Unscored
$49,5002,000 mi

Market: $50,999$54,830

Rice Lake, WI

No Photo

2026 Jeep Wrangler 4-Door

Rice Lake, WI

Unscored
$51,260Mileage not verified

Market: $51,499$51,710

Rice Lake, WI

No Photo

2026 Jeep Grand Cherokee L

Rice Lake, WI

Unscored
$51,499Mileage not verified

Market: $51,899$57,668

Rice Lake, WI

No Photo

2026 RAM Ram 2500 Pickup

Rice Lake, WI

Unscored
$51,999Mileage not verified

Market: $52,820$58,480

Rice Lake, WI

No Photo

2026 Jeep Wrangler 4-Door

Rice Lake, WI

Unscored
$52,515Mileage not verified

Market: $52,999$54,800

Rice Lake, WI

No Photo

2026 RAM Ram 1500 Pickup

Rice Lake, WI

Great Deal
$52,688Mileage not verified

Market: $52,999$69,923

Competitively priced ~14% below the typical range in the Rice Lake market compared to similar vehicles · 184 days on lot vs market avg 38.99 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Rice Lake, WI

No Photo

2026 Ford Transit Van

Rice Lake, WI

Unscored
$52,895Mileage not verified

Market: $56,910$65,640

Rice Lake, WI

No Photo

2026 GMC Sierra 1500

Rice Lake, WI

Unscored
$53,165Mileage not verified

Market: $54,230$54,410

Rice Lake, WI

No Photo

2026 Chevrolet Silverado 1500

Rice Lake, WI

Unscored
$53,260Mileage not verified

Market: $62,375$66,255

Rice Lake, WI

No Photo

2023 Chevrolet Tahoe

Rice Lake, WI

Unscored
$55,40034,504 mi

Market: $58,778$60,277

Rice Lake, WI

No Photo

2026 RAM Ram 3500 Chassis Cab

Rice Lake, WI

Unscored
$56,494Mileage not verified

Market: $60,465$66,378

Rice Lake, WI

No Photo

2026 GMC Sierra 1500

Rice Lake, WI

Unscored
$57,250Mileage not verified

Market: $57,635$63,240

Rice Lake, WI

No Photo

2026 Chevrolet Silverado 2500HD

Rice Lake, WI

Unscored
$58,750Mileage not verified

Market: $59,250$68,925

Rice Lake, WI

No Photo

2026 Chevrolet Silverado 1500

Rice Lake, WI

Unscored
$59,080Mileage not verified

Market: $59,970$70,240

Rice Lake, WI

No Photo

2026 GMC Sierra 1500

Rice Lake, WI

Great Deal
$59,690Mileage not verified

Market: $59,735$65,280

Competitively priced ~5% below the typical range in the Rice Lake market compared to similar vehicles · 162 days on lot vs market avg 38.99 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Rice Lake, WI

No Photo

2026 GMC Acadia

Rice Lake, WI

Unscored
$60,160Mileage not verified

Market: $61,005$62,155

Rice Lake, WI

No Photo

2026 RAM Ram 1500 Pickup

Rice Lake, WI

Unscored
$61,740Mileage not verified

Market: $63,999$74,080

Rice Lake, WI

No Photo

2026 Ford Explorer

Rice Lake, WI

Unscored
$62,370Mileage not verified

Market: $62,499$67,499

Rice Lake, WI

No Photo

2026 Chevrolet Silverado 2500HD

Rice Lake, WI

Unscored
$66,435Mileage not verified

Market: $75,950$76,000

Rice Lake, WI

No Photo

2026 RAM Ram 2500 Pickup

Rice Lake, WI

Unscored
$67,108Mileage not verified

Market: $67,905$84,997

Rice Lake, WI

No Photo

2026 Ford Expedition

Rice Lake, WI

Unscored
$68,999Mileage not verified

Market: $76,670$77,999

Rice Lake, WI

No Photo

2026 GMC Sierra 2500HD

Rice Lake, WI

Unscored
$85,375Mileage not verified

Market: $85,775$85,775

Rice Lake, WI

No Photo

2026 GMC Sierra 3500HD

Rice Lake, WI

Unscored
$86,680Mileage not verified

Market: $86,975$86,975

Rice Lake, WI

No Photo

2017 GMC Acadia Limited

Rice Lake, WI

Unscored
$10,668158,566 mi

Market: $10,668$10,668

Rice Lake, WI

No Photo

2016 Jeep Wrangler Unlimited

Rice Lake, WI

Unscored
$13,588127,296 mi

Market: $13,588$13,588

Rice Lake, WI

No Photo

2018 Chevrolet Equinox

Rice Lake, WI

Unscored
$13,998122,338 mi

Market: $9,983$16,297

Rice Lake, WI

No Photo

2014 Jeep Grand Cherokee

Rice Lake, WI

Unscored
$13,999142,531 mi

Market: $13,999$13,999

Rice Lake, WI

No Photo

2017 Ford Explorer

Rice Lake, WI

Fair Price
$14,499131,009 mi

Market: $14,400$17,400

Fairly priced — in line with the typical market range in the Rice Lake market for similar vehicles · 19 days on lot vs market avg 38.99 high demand in this market (based on current market benchmarks)

Rice Lake, WI

No Photo

2018 Ford Explorer

Rice Lake, WI

Unscored
$14,499134,853 mi

Market: $14,499$14,499

Rice Lake, WI

No Photo

2020 Chevrolet Equinox

Rice Lake, WI

Unscored
$14,79688,323 mi

Market: $14,796$14,796

Rice Lake, WI

No Photo

2020 Mitsubishi Outlander Sport

Rice Lake, WI

Unscored
$14,99681,946 mi

Market: $14,996$14,996

Rice Lake, WI

No Photo

2017 Ford Explorer

Rice Lake, WI

Fair Price
$14,996112,685 mi

Market: $14,400$17,400

Fairly priced — in line with the typical market range in the Rice Lake market for similar vehicles · 11 days on lot vs market avg 38.99 high demand in this market (based on current market benchmarks)

Rice Lake, WI

No Photo

2016 Dodge Durango

Rice Lake, WI

Unscored
$14,999107,064 mi

Market: $14,999$14,999

Rice Lake, WI

No Photo

2015 Chevrolet Silverado 1500

Rice Lake, WI

Fair Price
$15,250163,232 mi

Market: $14,818$21,297

Fairly priced — in line with the typical market range in the Rice Lake market for similar vehicles · 87 days on lot (market avg 38.99) (based on current market benchmarks)

Rice Lake, WI

No Photo

2013 Chevrolet Silverado 1500

Rice Lake, WI

Unscored
$15,49679,254 mi

Market: $15,496$15,496

Rice Lake, WI

No Photo

2009 Dodge Ram 1500 Pickup

Rice Lake, WI

Unscored
$15,588112,281 mi

Market: $15,588$15,588

Rice Lake, WI

No Photo

2017 Dodge Durango

Rice Lake, WI

Unscored
$15,838122,693 mi

Market: $15,838$15,838

Rice Lake, WI

No Photo

2019 Jeep Cherokee

Rice Lake, WI

Unscored
$15,90099,263 mi

Market: $11,990$24,999

Rice Lake, WI

No Photo

2016 Chevrolet Silverado 1500

Rice Lake, WI

Unscored
$15,996121,495 mi

Market: $15,996$15,996

Rice Lake, WI

No Photo

2021 Chevrolet Equinox

Rice Lake, WI

Unscored
$16,20086,080 mi

Market: $16,200$16,200

Rice Lake, WI

No Photo

2020 Ford Edge

Rice Lake, WI

Unscored
$16,35889,439 mi

Market: $16,358$16,358

Rice Lake, WI

No Photo

2019 Hyundai Tucson

Rice Lake, WI

Unscored
$16,43886,638 mi

Market: $16,438$16,438

Rice Lake, WI

No Photo

2022 Jeep Compass

Rice Lake, WI

Unscored
$16,49986,395 mi

Market: $16,499$16,499

Rice Lake, WI

No Photo

2020 Jeep Renegade

Rice Lake, WI

Unscored
$16,49956,324 mi

Market: $16,499$16,499

Rice Lake, WI

No Photo

2019 Chevrolet Traverse

Rice Lake, WI

Unscored
$16,500124,545 mi

Market: $16,500$16,500

Rice Lake, WI

No Photo

2020 Chevrolet Trax

Rice Lake, WI

Unscored
$16,66864,119 mi

Market: $16,668$16,668

Rice Lake, WI

No Photo

2020 Kia Sportage

Rice Lake, WI

Unscored
$16,68878,014 mi

Market: $16,688$16,688

Rice Lake, WI

No Photo

2020 Chevrolet Equinox

Rice Lake, WI

Unscored
$16,80089,284 mi

Market: $16,800$16,800

Rice Lake, WI

No Photo

2017 Chrysler 300

Rice Lake, WI

Unscored
$16,99978,318 mi

Market: $16,999$16,999

Rice Lake, WI

No Photo

2022 Ford Edge

Rice Lake, WI

Unscored
$17,49693,195 mi

Market: $17,496$17,496

Rice Lake, WI

No Photo

2019 Jeep Compass

Rice Lake, WI

Unscored
$17,59674,550 mi

Market: $17,596$17,596

Rice Lake, WI

No Photo

2019 Jeep Compass

Rice Lake, WI

Unscored
$17,79673,423 mi

Market: $17,796$17,796

Rice Lake, WI

No Photo

2020 Jeep Renegade

Rice Lake, WI

Unscored
$17,99676,571 mi

Market: $17,996$17,996

Rice Lake, WI

No Photo

2018 Chevrolet Suburban

Rice Lake, WI

Unscored
$17,999163,000 mi

Market: $17,999$17,999

Rice Lake, WI

No Photo

2022 Nissan Rogue Sport

Rice Lake, WI

Unscored
$18,29670,143 mi

Market: $18,296$18,296

Rice Lake, WI

No Photo

2021 Chevrolet Equinox

Rice Lake, WI

Unscored
$18,39672,441 mi

Market: $18,396$18,396

Rice Lake, WI

No Photo

2019 Jeep Cherokee

Rice Lake, WI

Unscored
$18,50050,129 mi

Market: $18,500$18,500

Rice Lake, WI

No Photo

2024 Chevrolet Malibu

Rice Lake, WI

Unscored
$18,59674,721 mi

Market: $18,596$18,596

Rice Lake, WI

How this dealer listing is verified

This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.

This page renders OAV's public market summary for this rooftop. Claim your listing to manage profile content, route inbound buyer inquiries, and access RetailVision™ analytics. Start the verification flow at /dealers/signup. Dealers who want this listing removed entirely may email support@oav.io.