OAV Dealer Intelligence
Don Johnson Auto Group inventory in Rice Lake, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 25, 2026
The best priced vehicles at Don Johnson Auto Group in Rice Lake, WI are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Don Johnson Auto Group's prices against the local Rice Lake, WI market.
- Find Don Johnson Auto Group's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Don Johnson Auto Group's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at don johnson auto group in Rice Lake, WI Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
514 total vehicles listed · 311 new · 203 used
Request availability and out-the-door price
OAV will route your inquiry to Don Johnson Auto Group for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 514 vehicles in inventory.
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Best-priced vehicles at Don Johnson Auto Group
OAV found 514 active listings for Don Johnson Auto Group in Rice Lake, WI (311 new · 203 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2025 RAM ProMaster Cargo Van | $29,999 | $31,945 – $34,150 | 6.1% below | 163 days | Priced 6.1% below OAV's expected market range, 163 days listed. |
| 2027 Chevrolet Equinox | $38,334 | $39,834 – $43,769 | 3.8% below | 30 days | Priced 3.8% below OAV's expected market range, 30 days listed. |
| 2026 Jeep Grand Cherokee | $38,632 | $40,322 – $49,245 | 4.2% below | 211 days | Priced 4.2% below OAV's expected market range, 211 days listed. |
| 2026 Ford F-350 Super Duty Chassis Cab | $52,664 | $54,241 – $68,992 | 2.9% below | 210 days | Priced 2.9% below OAV's expected market range, 210 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 500 vehicles in this dealer's inventory in Rice Lake, WI.
New Inventory
311 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
311
Average Price
$55,029
Price Range
$26,384–$106,190
Avg Days on Lot
98
Deal Mix· 34 of 311 shown
Great Dealsⓘ
3
8.8% of 34 shown
Fair Priceⓘ
12
35.3% of 34 shown
Overpricedⓘ
0
0.0% of 34 shown
Unscoredⓘ
19
55.9% of 34 shown
Used Inventory
203 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
203
Average Price
$29,517
Price Range
$8,397–$73,287
Avg Days on Lot
49
Deal Mix· 66 of 203 shown
Great Dealsⓘ
1
1.5% of 66 shown
Fair Priceⓘ
29
43.9% of 66 shown
Overpricedⓘ
0
0.0% of 66 shown
Unscoredⓘ
36
54.5% of 66 shown
Current Inventory (100 of 514)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-350 Super Duty Chassis Cab
Rice Lake, WI
Market: $54,241 – $68,992
Comparison: 16 similar vehicles
Competitively priced ~3% below the typical range compared to similar vehicles · 210 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 RAM ProMaster Cargo Van
Rice Lake, WI
Market: $31,945 – $34,150
Comparison: 13 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 163 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Equinox
Rice Lake, WI
Market: $39,834 – $43,769
Comparison: 12 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 30 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Grand Cherokee
Rice Lake, WI
Market: $40,322 – $49,245
Comparison: 12 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 211 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Jeep Compass
Rice Lake, WI
Market: $25,276 – $35,725
Comparison: 288 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 198 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Jeep Grand Cherokee L
Rice Lake, WI
Market: $36,833 – $73,796
Comparison: 258 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 189 days listed (based on current market benchmarks)
Rice Lake, WI
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2021 Chevrolet Equinox
Rice Lake, WI
Market: $9,399 – $20,394
Comparison: 119 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)
Rice Lake, WI
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2021 Ford Explorer
Rice Lake, WI
Market: $17,650 – $25,248
Comparison: 118 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)
Rice Lake, WI
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2025 Chrysler Pacifica
Rice Lake, WI
Market: $23,339 – $44,716
Comparison: 118 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 92 days listed (based on current market benchmarks)
Rice Lake, WI
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2023 Nissan Rogue
Rice Lake, WI
Market: $13,580 – $21,271
Comparison: 110 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)
Rice Lake, WI
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2019 Jeep Cherokee
Rice Lake, WI
Market: $8,995 – $20,015
Comparison: 107 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)
Rice Lake, WI
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2015 Chevrolet Silverado 1500
Rice Lake, WI
Market: $6,995 – $33,064
Comparison: 107 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
Rice Lake, WI
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2017 Ford Escape
Rice Lake, WI
Market: $6,995 – $16,690
Comparison: 100 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
Rice Lake, WI
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2014 Ford F-150
Rice Lake, WI
Market: $3,345 – $29,995
Comparison: 96 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Ford F-150
Rice Lake, WI
Market: $52,398 – $69,379
Comparison: 68 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 57 days listed (based on current market benchmarks)
Rice Lake, WI
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2018 Ford Edge
Rice Lake, WI
Market: $9,999 – $34,395
Comparison: 49 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Rice Lake, WI
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2023 Chevrolet Equinox
Rice Lake, WI
Market: $13,080 – $23,888
Comparison: 46 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 134 days listed (based on current market benchmarks)
Rice Lake, WI
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2020 Chevrolet Equinox
Rice Lake, WI
Market: $8,995 – $22,300
Comparison: 46 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Chevrolet Tahoe
Rice Lake, WI
Market: $72,167 – $83,599
Comparison: 41 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)
Rice Lake, WI
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2021 Ford Escape
Rice Lake, WI
Market: $12,571 – $20,995
Comparison: 37 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Rice Lake, WI
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2027 Ford Expedition
Rice Lake, WI
Market: $74,196 – $97,151
Comparison: 35 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)
Rice Lake, WI
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2022 Ford Escape
Rice Lake, WI
Market: $8,980 – $20,890
Comparison: 33 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Rice Lake, WI
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2016 Mazda CX-5
Rice Lake, WI
Market: $6,938 – $17,850
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)
Rice Lake, WI
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2024 GMC Terrain
Rice Lake, WI
Market: $19,899 – $23,745
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)
Rice Lake, WI
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2024 Chrysler Pacifica
Rice Lake, WI
Market: $19,000 – $24,367
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)
Rice Lake, WI
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2024 Jeep Grand Cherokee
Rice Lake, WI
Market: $21,349 – $25,995
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)
Rice Lake, WI
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2014 RAM 1500 Pickup
Rice Lake, WI
Market: $5,999 – $20,347
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Rice Lake, WI
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2027 Chevrolet Suburban
Rice Lake, WI
Market: $82,695 – $97,323
Comparison: 26 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Rice Lake, WI
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2022 Ford Escape
Rice Lake, WI
Market: $20,182 – $28,244
Comparison: 25 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 185 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Ford Transit Van
Rice Lake, WI
Market: $47,915 – $59,959
Comparison: 25 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 329 days listed (based on current market benchmarks)
Rice Lake, WI
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2018 Ford Explorer
Rice Lake, WI
Market: $8,999 – $21,987
Comparison: 24 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)
Rice Lake, WI
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2024 Chevrolet Silverado 1500
Rice Lake, WI
Market: $44,174 – $48,337
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)
Rice Lake, WI
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2020 Chevrolet Equinox
Rice Lake, WI
Market: $7,995 – $17,394
Comparison: 18 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Rice Lake, WI
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2018 Toyota RAV4
Rice Lake, WI
Market: $15,999 – $21,700
Comparison: 17 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Rice Lake, WI
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2021 Chevrolet Equinox
Rice Lake, WI
Market: $15,249 – $21,294
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Dodge Durango
Rice Lake, WI
Market: $45,099 – $51,005
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 191 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 RAM 2500 Pickup
Rice Lake, WI
Market: $52,148 – $67,375
Comparison: 14 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 260 days listed (based on current market benchmarks)
Rice Lake, WI
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2018 GMC Acadia
Rice Lake, WI
Market: $17,429 – $21,848
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 Jeep Compass
Rice Lake, WI
Market: $30,849 – $36,898
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 392 days listed (based on current market benchmarks)
Rice Lake, WI
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2022 Ford Edge
Rice Lake, WI
Market: $10,995 – $19,345
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 107 days listed (based on current market benchmarks)
Rice Lake, WI
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2020 GMC Acadia
Rice Lake, WI
Market: $16,327 – $22,348
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)
Rice Lake, WI
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2024 Chevrolet Equinox
Rice Lake, WI
Market: $22,136 – $24,333
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)
Rice Lake, WI
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2026 RAM 3500 Chassis Cab
Rice Lake, WI
Market: $57,385 – $79,894
Comparison: 11 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 227 days listed (based on current market benchmarks)
Rice Lake, WI
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2027 Ford F-250 Super Duty
Rice Lake, WI
Market: $55,949 – $72,309
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 63 days listed (based on current market benchmarks)
Rice Lake, WI
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2024 Chevrolet Equinox
Rice Lake, WI
Market: $21,115 – $24,333
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 64 days listed (based on current market benchmarks)
Rice Lake, WI
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2020 Chevrolet Equinox
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Dodge Grand Caravan
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Chevrolet Malibu
Rice Lake, WI
Rice Lake, WI
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2017 Buick Enclave
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep Compass
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 GMC Terrain
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Dodge Grand Caravan
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Buick Enclave
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Explorer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Dodge Journey
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Chevrolet Trax
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Ford Explorer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Compass
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Escape
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Jeep Wrangler Unlimited
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Renegade
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Compass
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Compass
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Toyota Corolla
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chrysler Pacifica
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet TrailBlazer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Chevrolet Equinox
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Hyundai Kona
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Renegade
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Kona
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Jeep Compass
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Equinox
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Buick Encore GX
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Buick Envision
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Chevrolet Traverse
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 GMC Terrain
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Jeep Grand Cherokee
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Dodge Durango
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Compass
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Trailblazer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Trailblazer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota RAV4
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Dodge Durango
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Express Cutaway
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Silverado 1500
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Expedition
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-250 Super Duty
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 1500 Pickup
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Expedition
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-250 Super Duty
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 3500HD
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 3500HD
Rice Lake, WI
Rice Lake, WI
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Don Johnson Auto Group inventory in Rice Lake, WI.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.