Is the $52,686 price on this 2024 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $52,686 is below the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in NC?

Based on 30,929 comparable listings in NC, the average asking price for a 2022-2026 Ford F-150 is $56,058, with prices ranging from $14,995 to $148,931.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in NC spend an average of 54 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Dunn, NC 28334. VIN: 1FTFW5LD7RFA68942. Mileage: 29,957 miles.

No Photo Available

Vehicle Details

VIN1FTFW5LD7RFA68942

TrimLariat

Exterior ColorBlue

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

2024 Ford F-150

Lariat

Unscored

$52,68629,957 mi

Dunn, NC 28334

Is this 2024 Ford F-150 Lariat a good deal?

OAV verdict: Unscored

Why: Listed at $52,686, comparable market range $54,804–$100,894, based on 7 comparable listings. Days on lot: 3 days (market average 54 days).

Market price position

$52,686 · $2,118 below market low

$54,804comparable$100,894

Regional range: $54,804 – $100,894
vs. market low: — $2,118 (4% below)
Comparable vehicles: 7

Market Retail Price (MRP™)

$77,849

This vehicle $52,686 · $25,163 (32%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$54,735

This vehicle $52,686 · $2,049 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-21) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–57 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$54,804 – $100,894

Regional Range$48,898 – $111,862

Crossroads Ford Of Dunn-Benson

Dunn, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from crossroads ford of dunn-benson →

Request availability and out-the-door price

OAV will route your inquiry to Crossroads Ford Of Dunn-Benson for current availability of this 2024 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 21, 2026

Listed by a franchise dealer in Dunn, NC · On lot for 3 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 Lariat is listed at $52,686 by crossroads ford of dunn-benson in Dunn, NC 28334. It has 29,957 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Dunn market, the estimated market range is $54,804 to $100,894. The local market range in NC is $54,804 to $100,894.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Dunn, NC trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Dunn, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5LD7RFA68942 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in NC

Comparable Vehicles

30,929

Average Price

$56,058

Price Range

$14,995–$148,931

Avg Days on Lot

Based on 30,929 comparable 2022-2026 Ford F-150 listings in NC, the average asking price is $56,058. This listing at $52,686 is $3,372 below average (6% below market). Comparable prices in NC range from $14,995 to $148,931. Similar vehicles spend an average of 54 days on dealer lots in this market.