2024 Ford F-150 Lariat
View this vehicle at carheroes ford of lenoir →Vehicle Details
Lariat
Lenoir, NC 28645
Is this 2024 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $45,489, comparable market range $45,979–$51,979, based on 12 comparable listings. Listed 59 days · about typical for comparable local listings (typical ~30–90 days).
Market price position
$45,489 · near the low end of the range
- Comparable range
- $45,979 – $51,979
- vs. market low
- near the low end of the range
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$48,979This vehicle $45,489 · $3,490 (7%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$52,854This vehicle $45,489 · $7,365 (14%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-04) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 31–88 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Carheroes Ford Of Lenoir
Lenoir, NC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Carheroes Ford Of Lenoir for current availability of this 2024 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford F-150
Listing updated: Sep 4, 2026Listed by a franchise dealer in Lenoir, NC · On lot for 59 days · VIN verifiable at NHTSA
This used 2024 Ford F-150 Lariat is listed at $45,489 by carheroes ford of lenoir in Lenoir, NC 28645. It has 28,225 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 12 comparable listings matched to this vehicle, the estimated market range is $45,979 to $51,979. The comparable range in NC is $45,979 to $51,979. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 59 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 4, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Lenoir, NC trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Ford F-150 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Lenoir, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5LD3RFA40636 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Ford F-150 Market in NC
NC Market Listings
3,619
Average Price
$53,408
Price Range
$37,713–$75,852
Avg Days on Lot
66
Based on all 3,619 2022-2026 Ford F-150 listings in the NC market, the average asking price is $53,408. This listing at $45,489 is $7,919 below the broader NC average (15% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $37,713 to $75,852. Similar vehicles spend an average of 66 days on dealer lots in this market.
Similar Ford F-150 Listings in NC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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