2026 Ford F-150 Lariat
Vehicle Details
Lariat
Dealer-reported mileage — not independently verified by OAV.
Pella, IA 50219
Is this 2026 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $62,904, comparable market range $55,993–$76,885, based on 104 comparable listings. Listed 75 days · about typical for comparable local listings (typical ~15–105 days).
Manufacturer MSRPReference
$71,035This vehicle $62,904 · $8,131 (11%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$62,904 · within market range
- Comparable range
- $55,993 – $76,885
- vs. market
- $6,911 above low · $13,981 below high
- Comparable vehicles
- 104
Market Retail Price (MRP™)
$66,439This vehicle $62,904 · $3,535 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$68,470This vehicle $62,904 · $5,566 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 11–61 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Ulrich Ford Lincoln
Pella, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Ulrich Ford Lincoln for current availability of this 2026 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Ford F-150
Listing updated: Aug 25, 2026Listed by a franchise dealer in Pella, IA · On lot for 75 days · VIN verifiable at NHTSA
This new 2026 Ford F-150 Lariat is listed at $62,904 by ulrich ford lincoln in Pella, IA 50219. It has 146 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 104 comparable listings matched to this vehicle, the estimated market range is $55,993 to $76,885. The local market range in IA is $63,001 to $64,775. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 75 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Pella, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Pella, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5L84TFB09957 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Ford F-150 Market in IA
IA Market Listings
1,592
Average Price
$59,707
Price Range
$16,258–$142,440
Avg Days on Lot
66
Based on all 1,592 2024-2028 Ford F-150 listings in the IA market, the average asking price is $59,707. This listing at $62,904 is $3,197 above the broader IA average (5% above the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $16,258 to $142,440. Similar vehicles spend an average of 66 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
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