Vehicle Details
2026 Ford F-150
Lariat
Guttenberg, IA 52052
Is this 2026 Ford F-150 Lariat a good deal?
OAV verdict: Great Deal
Why: Listed at $63,752, comparable market range $64,466–$70,805, based on 10 comparable listings. Days on lot: 9 days (market average 64 days).
Market price position
$63,752 · $714 below market low
- Regional range
- $64,466 – $70,805
- vs. market low
- — $714 (1% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$67,636This vehicle $63,752 · $3,884 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$68,232This vehicle $63,752 · $4,480 (7%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–57 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Brown's Family Of Dealerships
Guttenberg, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Brown's Family Of Dealerships for current availability of this 2026 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Ford F-150
Listing updated: Jul 25, 2026Listed by a franchise dealer in Guttenberg, IA · On lot for 9 days · VIN verifiable at NHTSA
This new 2026 Ford F-150 Lariat is listed at $63,752 by brown's family of dealerships in Guttenberg, IA 52052. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 similar vehicles in the Guttenberg market, the estimated market range is $64,466 to $70,805. The local market range in IA is $64,466 to $70,805.
This vehicle has been on the lot for 9 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Guttenberg, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Guttenberg, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5L81TFB75298 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Ford F-150 Market in IA
Comparable Vehicles
1,529
Average Price
$60,750
Price Range
$21,900–$240,130
Avg Days on Lot
64
Based on 1,529 comparable 2024-2028 Ford F-150 listings in IA, the average asking price is $60,750. This listing at $63,752 is $3,002 above average (5% above market). Comparable prices in IA range from $21,900 to $240,130. Similar vehicles spend an average of 64 days on dealer lots in this market.
Similar Ford F-150 Listings in IA
8 comparable vehicles within ±2 model years (subject trim: Lariat — compare trims below)
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