Is the $68,757 price on this 2026 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $68,757 is within the typical market range for this vehicle.

How long does a 2026 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in IA spend an average of 64 days on dealer lots.

Where is this 2026 Ford F-150 located?

This vehicle is listed in Des Moines, IA 50310. VIN: 1FTFW5L81TFB49199. Mileage: 1 miles.

What is the fair market price range for this 2026 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $60,663 to $79,650, based on 21 comparable listings matched to this vehicle.

2026 Ford F-150 Lariat for Sale in Des Moines, IA

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN1FTFW5L81TFB49199

TrimLariat

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$79,505

Days on Lot16

Lariat

Fair Price

$68,7571 mi

Dealer-reported mileage — not independently verified by OAV.

Des Moines, IA 50310

Is this 2026 Ford F-150 Lariat a good deal?

OAV verdict: Fair Price

Why: Listed at $68,757, comparable market range $60,663–$79,650, based on 21 comparable listings. Days on lot: 16 days (market average 64 days).

Manufacturer MSRPReference

$79,505

This vehicle $68,757 · $10,748 (14%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$68,757 · within market range

Comparable range: $60,663 – $79,650
vs. market: $8,094 above low · $10,893 below high
Comparable vehicles: 21

Market Retail Price (MRP™)

$70,157

This vehicle $68,757 · $1,400 (2%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$68,234

This vehicle $68,757 · $523 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 10–57 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$60,663 – $79,650

Regional Range$57,704 – $134,860

Charles Gabus Ford

Des Moines, IA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from charles gabus ford →

Request availability and out-the-door price

OAV will route your inquiry to Charles Gabus Ford for current availability of this 2026 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford F-150

Listing updated: Aug 1, 2026

Listed by a franchise dealer in Des Moines, IA · On lot for 16 days · VIN verifiable at NHTSA

This new 2026 Ford F-150 Lariat is listed at $68,757 by charles gabus ford in Des Moines, IA 50310. It has 1 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 21 comparable listings matched to this vehicle, the estimated market range is $60,663 to $79,650. The local market range in IA is $60,663 to $79,650. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 16 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Des Moines, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Des Moines, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5L81TFB49199 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford F-150 Market in IA

IA Market Listings

1,572

Average Price

$60,623

Price Range

$21,900–$140,045

Avg Days on Lot

Based on all 1,572 2024-2028 Ford F-150 listings in the IA market, the average asking price is $60,623. This listing at $68,757 is $8,134 above the broader IA average (13% above the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $21,900 to $140,045. Similar vehicles spend an average of 64 days on dealer lots in this market.