2024 Ford F-150 Lariat
Vehicle Details
Lariat
Heber Springs, AR 72543
Is this 2024 Ford F-150 Lariat a good deal?
OAV verdict: Great Deal
Why: Listed at $47,839, comparable market range $48,129–$66,844, based on 42 comparable listings. Days on lot: 17 days (market average 61 days).
Market price position
$47,839 · $290 below market low
- Comparable range
- $48,129 – $66,844
- vs. market low
- — $290 (1% below)
- Comparable vehicles
- 42
Market Retail Price (MRP™)
$57,487This vehicle $47,839 · $9,648 (17%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$47,950This vehicle $47,839 · $111 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-12) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 31–90 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Cowboy Gmc Homepage
Heber Springs, AR
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OAV will route your inquiry to Cowboy Gmc Homepage for current availability of this 2024 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford F-150
Listing updated: Aug 12, 2026Listed by a franchise dealer in Heber Springs, AR · On lot for 17 days · VIN verifiable at NHTSA
This used 2024 Ford F-150 Lariat is listed at $47,839 by cowboy gmc homepage in Heber Springs, AR 72543. It has 77,182 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 5.0L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 42 comparable listings matched to this vehicle, the estimated market range is $48,129 to $66,844. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 17 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Heber Springs, AR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Heber Springs, AR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5L52RFB30188 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford F-150 Market in AR
AR Market Listings
2,034
Average Price
$55,256
Price Range
$16,500–$598,084
Avg Days on Lot
61
Based on all 2,034 2022-2026 Ford F-150 listings in the AR market, the average asking price is $55,256. This listing at $47,839 is $7,417 below the broader AR average (13% below the AR average). This is a wider, all-trim comparison across AR; OAV's price verdict above uses the closer comparable set. Comparable prices in AR range from $16,500 to $598,084. Similar vehicles spend an average of 61 days on dealer lots in this market.
Similar Ford F-150 Listings in AR
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
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