Is the $38,053 price on this 2024 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $38,053 is within the typical market range for this vehicle.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in OK spend an average of 63 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Duncan, OK 73533. VIN: 1FTFW3LD2RFA35674. Mileage: 69,915 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $37,817 to $57,898, based on 31 comparable listings matched to this vehicle.

2024 Ford F-150 XLT for Sale in Duncan, OK

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Vehicle Details

VIN1FTFW3LD2RFA35674

TrimXLT

Exterior ColorSilver

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot49

XLT

Fair Price

$38,05369,915 mi

Duncan, OK 73533

Is this 2024 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $38,053, comparable market range $37,817–$57,898, based on 31 comparable listings. Days on lot: 49 days (market average 63 days).

Market price position

$38,053 · within market range

Comparable range: $37,817 – $57,898
vs. market: $236 above low · $19,845 below high
Comparable vehicles: 31

Market Retail Price (MRP™)

$47,858

This vehicle $38,053 · $9,805 (20%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,003

This vehicle $38,053 · $1,050 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-04) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 19–70 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,817 – $57,898

Merit Auto Group

Duncan, OK

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Request availability and out-the-door price

OAV will route your inquiry to Merit Auto Group for current availability of this 2024 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Aug 4, 2026

Listed by a franchise dealer in Duncan, OK · On lot for 49 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 XLT is listed at $38,053 by merit auto group in Duncan, OK 73533. It has 69,915 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 31 comparable listings matched to this vehicle, the estimated market range is $37,817 to $57,898. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 49 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Duncan, OK trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Duncan, OK, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW3LD2RFA35674 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in OK

OK Market Listings

2,450

Average Price

$57,743

Price Range

$14,900–$168,999

Avg Days on Lot

Based on all 2,450 2022-2026 Ford F-150 listings in the OK market, the average asking price is $57,743. This listing at $38,053 is $19,690 below the broader OK average (34% below the OK average). This is a wider, all-trim comparison across OK; OAV's price verdict above uses the closer comparable set. Comparable prices in OK range from $14,900 to $168,999. Similar vehicles spend an average of 63 days on dealer lots in this market.