2024 Ford F-150 XLT
View this vehicle at cella ford inc →Vehicle Details
XLT
New Bern, NC 28562
Is this 2024 Ford F-150 XLT a good deal?
OAV verdict: Fair Price
Why: Listed at $39,643, comparable market range $36,900–$74,684, based on 101 comparable listings. Listed 3 days · fresher than most comparable local listings (typical ~30–90 days).
Market price position
$39,643 · within market range
- Comparable range
- $36,900 – $74,684
- vs. market
- $2,743 above low · $35,041 below high
- Comparable vehicles
- 101
Market Retail Price (MRP™)
$55,792This vehicle $39,643 · $16,149 (29%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,249This vehicle $39,643 · $606 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–69 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Cella Ford Inc
New Bern, NC
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OAV will route your inquiry to Cella Ford Inc for current availability of this 2024 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford F-150
Listing updated: Aug 30, 2026Listed by a franchise dealer in New Bern, NC · On lot for 3 days · VIN verifiable at NHTSA
This used 2024 Ford F-150 XLT is listed at $39,643 by cella ford inc in New Bern, NC 28562. It has 46,166 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 101 comparable listings matched to this vehicle, the estimated market range is $36,900 to $74,684. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 3 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader New Bern, NC trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in New Bern, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW3LD0RFA76028 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford F-150 Market in NC
NC Market Listings
3,607
Average Price
$53,584
Price Range
$37,735–$75,403
Avg Days on Lot
69
Based on all 3,607 2022-2026 Ford F-150 listings in the NC market, the average asking price is $53,584. This listing at $39,643 is $13,941 below the broader NC average (26% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $37,735 to $75,403. Similar vehicles spend an average of 69 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLT — compare trims below)
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