Is the $68,982 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $68,982 is below the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in CA spend an average of 88 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Ventura, CA 93003. VIN: 1FTFW1RG2PFC98749. Mileage: 45,009 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $94,985 to $109,950, based on 19 comparable listings matched to this vehicle.

2023 Ford F-150 Raptor for Sale in Ventura, CA

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Vehicle Details

VIN1FTFW1RG2PFC98749

TrimRaptor

Exterior ColorGray

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot2

Raptor

Great Deal

$68,98245,009 mi

Ventura, CA 93003

Is this 2023 Ford F-150 Raptor a good deal?

OAV verdict: Great Deal

Why: Listed at $68,982, comparable market range $94,985–$109,950, based on 19 comparable listings. Days on lot: 2 days (market average 88 days).

Market price position

$68,982 · $26,003 below market low

Comparable range: $94,985 – $109,950
vs. market low: — $26,003 (27% below)
Comparable vehicles: 19

Market Retail Price (MRP™)

$102,468

This vehicle $68,982 · $33,486 (33%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$70,401

This vehicle $68,982 · $1,419 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–63 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$94,985 – $109,950

Ventura Auto Center

Ventura, CA

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Request availability and out-the-door price

OAV will route your inquiry to Ventura Auto Center for current availability of this 2023 Ford F-150 Raptor and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Ventura, CA · On lot for 2 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Raptor is listed at $68,982 by ventura auto center in Ventura, CA 93003. It has 45,009 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 19 comparable listings matched to this vehicle, the estimated market range is $94,985 to $109,950. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ventura, CA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Ventura, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1RG2PFC98749 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in CA

CA Market Listings

2,142

Average Price

$49,133

Price Range

$11,995–$175,000

Avg Days on Lot

Based on all 2,142 2021-2025 Ford F-150 listings in the CA market, the average asking price is $49,133. This listing at $68,982 is $19,849 above the broader CA average (40% above the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $11,995 to $175,000. Similar vehicles spend an average of 88 days on dealer lots in this market.