Is the $69,755 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $69,755 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in WI?

Based on 5,285 comparable listings in WI, the average asking price for a 2021-2025 Ford F-150 is $47,673, with prices ranging from $17,995 to $218,137.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 65 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Pulaski, WI 54162. VIN: 1FTFW1RG0PFA12087. Mileage: 19,839 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $65,324 to $95,968, based on 10 comparable vehicles.

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Vehicle Details

VIN1FTFW1RG0PFA12087

TrimRaptor

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot145

2023 Ford F-150

Raptor

Fair Price

$69,75519,839 mi

Pulaski, WI 54162

Is this 2023 Ford F-150 Raptor a good deal?

OAV verdict: Fair Price

Why: Listed at $69,755, comparable market range $65,324–$95,968, based on 10 comparable listings. Days on lot: 145 days (market average 65 days).

Market price position

$69,755 · within market range

$65,324comparable$95,968

Regional range: $65,324 – $95,968
vs. market: $4,431 above low · $26,213 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$80,646

This vehicle $69,755 · $10,891 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$73,491

This vehicle $69,755 · $3,736 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–63 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$65,324 – $95,968

Witt Family Ford

Pulaski, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from witt family ford →

Request availability and out-the-door price

OAV will route your inquiry to Witt Family Ford for current availability of this 2023 Ford F-150 Raptor and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 17, 2026

Listed by a franchise dealer in Pulaski, WI · On lot for 145 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Raptor is listed at $69,755 by witt family ford in Pulaski, WI 54162. It has 19,839 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Pulaski market, the estimated market range is $65,324 to $95,968.

This vehicle has been on the lot for 145 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Pulaski, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Pulaski, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1RG0PFA12087 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in WI

Comparable Vehicles

5,285

Average Price

$47,673

Price Range

$17,995–$218,137

Avg Days on Lot

Based on 5,285 comparable 2021-2025 Ford F-150 listings in WI, the average asking price is $47,673. This listing at $69,755 is $22,082 above average (46% above market). Comparable prices in WI range from $17,995 to $218,137. Similar vehicles spend an average of 65 days on dealer lots in this market.