Is the $39,854 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $39,854 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in TX?

Based on 18,706 comparable listings in TX, the average asking price for a 2021-2025 Ford F-150 is $48,159, with prices ranging from $12,995 to $218,215.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in TX spend an average of 96 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Boerne, TX 78006. VIN: 1FTFW1EDXPFB10488. Mileage: 109,913 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $38,986 to $55,981, based on 39 comparable vehicles.

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Vehicle Details

VIN1FTFW1EDXPFB10488

TrimKing Ranch

Exterior ColorWhite

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot7

2023 Ford F-150

King Ranch

Fair Price

$39,854109,913 mi

Boerne, TX 78006

Is this 2023 Ford F-150 King Ranch a good deal?

OAV verdict: Fair Price

Why: Listed at $39,854, comparable market range $38,986–$55,981, based on 39 comparable listings. Days on lot: 7 days (market average 96 days).

Market price position

$39,854 · within market range

$38,986comparable$55,981

Regional range: $38,986 – $55,981
vs. market: $868 above low · $16,127 below high
Comparable vehicles: 39

Market Retail Price (MRP™)

$47,484

This vehicle $39,854 · $7,630 (16%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,761

This vehicle $39,854 · $1,907 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 22–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$41,725 – $41,725

Regional Range$38,986 – $55,981

Mercedes-Benz Of Boerne

Boerne, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from mercedes-benz of boerne →

Request availability and out-the-door price

OAV will route your inquiry to Mercedes-Benz Of Boerne for current availability of this 2023 Ford F-150 King Ranch and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 19, 2026

Listed by a franchise dealer in Boerne, TX · On lot for 7 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 King Ranch is listed at $39,854 by mercedes-benz of boerne in Boerne, TX 78006. It has 109,913 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 39 similar vehicles in the Boerne market, the estimated market range is $38,986 to $55,981. The local market range in TX is $41,725 to $41,725.

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Boerne, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Boerne, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1EDXPFB10488 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in TX

Comparable Vehicles

18,706

Average Price

$48,159

Price Range

$12,995–$218,215

Avg Days on Lot

Based on 18,706 comparable 2021-2025 Ford F-150 listings in TX, the average asking price is $48,159. This listing at $39,854 is $8,305 below average (17% below market). Comparable prices in TX range from $12,995 to $218,215. Similar vehicles spend an average of 96 days on dealer lots in this market.