2023 Ford F-150 Lariat
View this vehicle at cloudlot by van horn →Vehicle Details
Lariat
Sheboygan, WI 53081
Is this 2023 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $41,494, comparable market range $39,861–$68,137, based on 68 comparable listings. Listed 57 days · about typical for comparable local listings (typical ~30–90 days).
Market price position
$41,494 · within market range
- Comparable range
- $39,861 – $68,137
- vs. market
- $1,633 above low · $26,643 below high
- Comparable vehicles
- 68
Market Retail Price (MRP™)
$53,999This vehicle $41,494 · $12,505 (23%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$46,154This vehicle $41,494 · $4,660 (10%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-02) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 21–74 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Cloudlot By Van Horn
Sheboygan, WI
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OAV will route your inquiry to Cloudlot By Van Horn for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Sep 2, 2026Listed by a franchise dealer in Sheboygan, WI · On lot for 57 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Lariat is listed at $41,494 by cloudlot by van horn in Sheboygan, WI 53081. It has 44,997 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 68 comparable listings matched to this vehicle, the estimated market range is $39,861 to $68,137. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 57 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 2, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Sheboygan, WI trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Sheboygan, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1EDXPFA61602 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Ford F-150 Market in WI
WI Market Listings
1,822
Average Price
$43,562
Price Range
$34,268–$57,392
Avg Days on Lot
75
Based on all 1,822 2021-2025 Ford F-150 listings in the WI market, the average asking price is $43,562. This listing at $41,494 is $2,068 below the broader WI average (5% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $34,268 to $57,392. Similar vehicles spend an average of 75 days on dealer lots in this market.
Similar Ford F-150 Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2021 Ford F-150
XL
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XL
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XL
Burlington, WI
2021 Ford F-150
XL
Plymouth, WI
2022 Ford F-150
XL
Darlington, WI
2021 Ford F-150
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