Is the $36,995 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $36,995 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in MI?

Based on 5,334 comparable listings in MI, the average asking price for a 2021-2025 Ford F-150 is $43,407, with prices ranging from $13,299 to $143,168.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in MI spend an average of 83 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Byron Center, MI 49315. VIN: 1FTFW1ED9PFA10723. Mileage: 89,512 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $41,995 to $54,332, based on 86 comparable vehicles.

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Vehicle Details

VIN1FTFW1ED9PFA10723

TrimLariat

Exterior ColorWhite

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot9

2023 Ford F-150

Lariat

Great Deal

$36,99589,512 mi

Byron Center, MI 49315

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Great Deal

Why: Listed at $36,995, comparable market range $41,995–$54,332, based on 86 comparable listings. Days on lot: 9 days (market average 83 days).

Market price position

$36,995 · $5,000 below market low

$41,995comparable$54,332

Regional range: $41,995 – $54,332
vs. market low: — $5,000 (12% below)
Comparable vehicles: 86

Market Retail Price (MRP™)

$48,164

This vehicle $36,995 · $11,169 (23%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,923

This vehicle $36,995 · $3,928 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 23–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$41,995 – $54,332

Byron Center Motors

Byron Center, MI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from byron center motors →

Request availability and out-the-door price

OAV will route your inquiry to Byron Center Motors for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 18, 2026

Listed by an independent dealer in Byron Center, MI · On lot for 9 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $36,995 by byron center motors in Byron Center, MI 49315. It has 89,512 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 86 similar vehicles in the Byron Center market, the estimated market range is $41,995 to $54,332.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Byron Center, MI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Byron Center, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1ED9PFA10723 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in MI

Comparable Vehicles

5,334

Average Price

$43,407

Price Range

$13,299–$143,168

Avg Days on Lot

Based on 5,334 comparable 2021-2025 Ford F-150 listings in MI, the average asking price is $43,407. This listing at $36,995 is $6,412 below average (15% below market). Comparable prices in MI range from $13,299 to $143,168. Similar vehicles spend an average of 83 days on dealer lots in this market.