Is the $74,245 price on this 2023 Ford F-150 a good deal?

OAV has not assigned a market verdict to this listing yet because there isn't enough comparable market data.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in MA spend an average of 74 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Ayer, MA 01432. VIN: 1FTFW1ED2PFC31208. Mileage: mileage not reported.

2023 Ford F-150 Lariat for Sale in Ayer, MA

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Vehicle Details

VIN1FTFW1ED2PFC31208

TrimLariat

Exterior ColorWhite

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$73,755

Days on Lot1125

Lariat

Unscored

$74,245Mileage not verified

Ayer, MA 01432

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Unscored

Why: Listed at $74,245. OAV has not found enough comparable listings for a reliable market range or verdict. Days on lot: 1,125 days (market average 74 days).

Manufacturer MSRPReference

$73,755

This vehicle $74,245 · $490 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

Limited comparable data — OAV has not assigned a market verdict to this listing yet. The MSRP relationship above is shown for reference.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 12–51 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 22.1x longer than comparable vehicles typically take to sell (cohort sells in 12–51 days; this one is at 1125). Confirm its history, condition, availability, and out-the-door price before proceeding.

Gervais Auto Group

Ayer, MA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from gervais auto group →

Request availability and out-the-door price

OAV will route your inquiry to Gervais Auto Group for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 10, 2026

Listed by a franchise dealer in Ayer, MA · On lot for 1125 days · VIN verifiable at NHTSA

This new 2023 Ford F-150 Lariat is listed at $74,245 by gervais auto group in Ayer, MA 01432. The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. OAV has not assigned a reliable comparable market range for this vehicle yet — the comparable set is too limited.

This vehicle has been on the lot for 1125 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ayer, MA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Ayer, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1ED2PFC31208 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in MA

MA Market Listings

769

Average Price

$48,637

Price Range

$13,450–$199,485

Avg Days on Lot

Based on all 769 2021-2025 Ford F-150 listings in the MA market, the average asking price is $48,637. Because OAV has not assigned a reliable price verdict to this listing, it does not state how it compares to this broader average. Comparable prices in MA range from $13,450 to $199,485. Similar vehicles spend an average of 74 days on dealer lots in this market.