Is the $39,028 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $39,028 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in OK?

Based on 4,114 comparable listings in OK, the average asking price for a 2021-2025 Ford F-150 is $48,259, with prices ranging from $13,480 to $189,487.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in OK spend an average of 54 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Broken Arrow, OK 74012. VIN: 1FTFW1ED1PFA45756. Mileage: 93,974 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $40,476 to $86,399, based on 27 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTFW1ED1PFA45756

TrimLariat

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot2

2023 Ford F-150

Lariat

Great Deal

$39,02893,974 mi

Broken Arrow, OK 74012

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Great Deal

Why: Listed at $39,028, comparable market range $40,476–$86,399, based on 27 comparable listings. Days on lot: 2 days (market average 54 days).

Market price position

$39,028 · $1,448 below market low

$40,476comparable$86,399

Regional range: $40,476 – $86,399
vs. market low: — $1,448 (4% below)
Comparable vehicles: 27

Market Retail Price (MRP™)

$63,438

This vehicle $39,028 · $24,410 (38%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,355

This vehicle $39,028 · $1,327 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 23–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$43,877 – $48,835

Regional Range$40,476 – $86,399

Jim Norton Ford

Broken Arrow, OK

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from jim norton ford →

Request availability and out-the-door price

OAV will route your inquiry to Jim Norton Ford for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 17, 2026

Listed by a franchise dealer in Broken Arrow, OK · On lot for 2 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $39,028 by jim norton ford in Broken Arrow, OK 74012. It has 93,974 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 27 similar vehicles in the Broken Arrow market, the estimated market range is $40,476 to $86,399. The local market range in OK is $43,877 to $48,835.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Broken Arrow, OK trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Broken Arrow, OK, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1ED1PFA45756 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in OK

Comparable Vehicles

4,114

Average Price

$48,259

Price Range

$13,480–$189,487

Avg Days on Lot

Based on 4,114 comparable 2021-2025 Ford F-150 listings in OK, the average asking price is $48,259. This listing at $39,028 is $9,231 below average (19% below market). Comparable prices in OK range from $13,480 to $189,487. Similar vehicles spend an average of 54 days on dealer lots in this market.