Is the $35,686 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $35,686 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in IA?

Based on 3,187 comparable listings in IA, the average asking price for a 2021-2025 Ford F-150 is $45,211, with prices ranging from $17,588 to $204,942.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in IA spend an average of 67 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Cedar Falls, IA 50613. VIN: 1FTFW1E86PKE04593. Mileage: 118,539 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $38,500 to $54,399, based on 29 comparable vehicles.

Vehicle Details

VIN1FTFW1E86PKE04593

TrimLariat

Exterior ColorSilver

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot221

2023 Ford F-150

Lariat

Great Deal

$35,686118,539 mi

Cedar Falls, IA 50613

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Great Deal

Why: Listed at $35,686, comparable market range $38,500–$54,399, based on 29 comparable listings. Days on lot: 221 days (market average 67 days).

Market price position

Lowest comparable ($)

38,500

Highest comparable ($)

54,399

This vehicle's price ($)

35,686

$35,686 · $2,814 below market low

$38,500comparable$54,399

Regional range: $38,500 – $54,399
vs. market low: — $2,814 (7% below)
Comparable vehicles: 29

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–66 days.

Verify before inquiring

This listing has been on market about 3.3x longer than typical for similar vehicles (cohort sells in 19–66 days; this one is at 221). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$38,500 – $54,399

Dealer Info

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Cedar Falls, IA

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About This 2023 Ford F-150

Listing updated: May 19, 2026

Listed by a franchise dealer in Cedar Falls, IA · On lot for 221 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $35,686 by a franchise dealer in Cedar Falls, IA 50613. It has 118,539 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 29 similar vehicles in the Cedar Falls market, the estimated market range is $38,500 to $54,399.

This vehicle has been on the lot for 221 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Cedar Falls, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Cedar Falls, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E86PKE04593 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in IA

Comparable Vehicles

3,187

Average Price

$45,211

Price Range

$17,588–$204,942

Avg Days on Lot

Based on 3,187 comparable 2021-2025 Ford F-150 listings in IA, the average asking price is $45,211. This listing at $35,686 is $9,525 below average (21% below market). Comparable prices in IA range from $17,588 to $204,942. Similar vehicles spend an average of 67 days on dealer lots in this market.