Is the $35,900 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $35,900 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in AR?

Based on 3,623 comparable listings in AR, the average asking price for a 2021-2025 Ford F-150 is $45,532, with prices ranging from $16,900 to $131,229.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in AR spend an average of 53 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Heber Springs, AR 72543. VIN: 1FTFW1E86PFB60128. Mileage: 132,383 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $38,899 to $54,208, based on 40 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTFW1E86PFB60128

TrimLariat

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot37

2023 Ford F-150

Lariat

Great Deal

$35,900132,383 mi

Heber Springs, AR 72543

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Great Deal

Why: Listed at $35,900, comparable market range $38,899–$54,208, based on 40 comparable listings. Days on lot: 37 days (market average 53 days).

Market price position

Lowest comparable ($)

38,899

Highest comparable ($)

54,208

This vehicle's price ($)

35,900

$35,900 · $2,999 below market low

$38,899comparable$54,208

Regional range: $38,899 – $54,208
vs. market low: — $2,999 (8% below)
Comparable vehicles: 40

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–66 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$42,609 – $43,978

Regional Range$38,899 – $54,208

Payton Select Automotive

Heber Springs, AR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from payton select automotive →

Request availability and out-the-door price

OAV will route your inquiry to Payton Select Automotive for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jun 8, 2026

Listed by an independent dealer in Heber Springs, AR · On lot for 37 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $35,900 by payton select automotive in Heber Springs, AR 72543. It has 132,383 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 40 similar vehicles in the Heber Springs market, the estimated market range is $38,899 to $54,208. The local market range in AR is $42,609 to $43,978.

This vehicle has been on the lot for 37 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Heber Springs, AR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Heber Springs, AR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E86PFB60128 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in AR

Comparable Vehicles

3,623

Average Price

$45,532

Price Range

$16,900–$131,229

Avg Days on Lot

Based on 3,623 comparable 2021-2025 Ford F-150 listings in AR, the average asking price is $45,532. This listing at $35,900 is $9,632 below average (21% below market). Comparable prices in AR range from $16,900 to $131,229. Similar vehicles spend an average of 53 days on dealer lots in this market.