Is the $41,988 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $41,988 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in IA?

Based on 3,351 comparable listings in IA, the average asking price for a 2021-2025 Ford F-150 is $44,861, with prices ranging from $17,995 to $132,995.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in IA spend an average of 71 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Grimes, IA 50111. VIN: 1FTFW1E85PFA32723. Mileage: 58,536 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $32,950 to $66,638, based on 50 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTFW1E85PFA32723

TrimLariat

Exterior ColorRed

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot106

2023 Ford F-150

Lariat

Fair Price

$41,98858,536 mi

Grimes, IA 50111

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Fair Price

Why: Listed at $41,988, comparable market range $32,950–$66,638, based on 50 comparable listings. Days on lot: 106 days (market average 71 days).

Market price position

$41,988 · within market range

$32,950comparable$66,638

Regional range: $32,950 – $66,638
vs. market: $9,038 above low · $24,650 below high
Comparable vehicles: 50

Market Retail Price (MRP™)

$49,794

This vehicle $41,988 · $7,806 (16%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,066

This vehicle $41,988 · $3,078 (7%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 23–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$32,950 – $66,638

Toyota Of Des Moines

Grimes, IA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from toyota of des moines →

Request availability and out-the-door price

OAV will route your inquiry to Toyota Of Des Moines for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 19, 2026

Listed by a franchise dealer in Grimes, IA · On lot for 106 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $41,988 by toyota of des moines in Grimes, IA 50111. It has 58,536 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 50 similar vehicles in the Grimes market, the estimated market range is $32,950 to $66,638.

This vehicle has been on the lot for 106 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Grimes, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Grimes, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E85PFA32723 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in IA

Comparable Vehicles

3,351

Average Price

$44,861

Price Range

$17,995–$132,995

Avg Days on Lot

Based on 3,351 comparable 2021-2025 Ford F-150 listings in IA, the average asking price is $44,861. This listing at $41,988 is $2,873 below average (6% below market). Comparable prices in IA range from $17,995 to $132,995. Similar vehicles spend an average of 71 days on dealer lots in this market.