Is the $76,690 price on this 2023 Ford F-150 a good deal?

OAV has not assigned a market verdict to this listing yet because the available comparable evidence isn't sufficient for a reliable price verdict.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in MA spend an average of 80 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Ayer, MA 01432. VIN: 1FTFW1E82PFC42437. Mileage: mileage not reported.

2023 Ford F-150 Platinum for Sale in Ayer, MA

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Vehicle Details

VIN1FTFW1E82PFC42437

TrimPlatinum

Exterior ColorGray

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$76,200

Days on Lot1128

Platinum

Unscored

$76,690Mileage not verified

Ayer, MA 01432

Is this 2023 Ford F-150 Platinum a good deal?

OAV verdict: Unscored

Why: Listed at $76,690. OAV has not found enough comparable listings for a reliable market range or verdict. Listed 1,128 days · longer than most comparable local listings (typical ~30–120 days).

Manufacturer MSRPReference

$76,200

This vehicle $76,690 · $490 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

OAV has not assigned a market verdict to this listing yet — the available comparable evidence isn't sufficient for a reliable verdict. The MSRP relationship above is shown for reference.

Verify before inquiring

This listing has been available about 21.3x longer than comparable vehicles typically take to sell (cohort sells in 17–53 days; this one is at 1128). Confirm its history, condition, availability, and out-the-door price before proceeding.

Gervais Auto Group

Ayer, MA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from gervais auto group →

Request availability and out-the-door price

OAV will route your inquiry to Gervais Auto Group for current availability of this 2023 Ford F-150 Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 23, 2026

Listed by a franchise dealer in Ayer, MA · On lot for 1128 days · VIN verifiable at NHTSA

This new 2023 Ford F-150 Platinum is listed at $76,690 by gervais auto group in Ayer, MA 01432. The exterior color is Gray. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. OAV has not assigned a reliable comparable market range for this vehicle yet — the available comparable evidence isn't sufficient for a reliable verdict.

This vehicle has been on the lot for 1128 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ayer, MA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Ayer, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E82PFC42437 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in MA

MA Market Listings

736

Average Price

—

Price Range

—

Avg Days on Lot

Based on all 736 2021-2025 Ford F-150 listings in the MA market. Because OAV has not assigned a reliable price verdict to this listing, it does not state how it compares to this broader average. Similar vehicles spend an average of 80 days on dealer lots in this market.