2023 Ford F-150 Lariat
Vehicle Details
Lariat
Franklin, VA 23851
Is this 2023 Ford F-150 Lariat a good deal?
OAV verdict: Great Deal
Why: Listed at $36,992, comparable market range $37,854–$102,998, based on 42 comparable listings. Days on lot: 219 days (market average 66 days).
Market price position
$36,992 · $862 below market low
- Comparable range
- $37,854 – $102,998
- vs. market low
- — $862 (2% below)
- Comparable vehicles
- 42
Market Retail Price (MRP™)
$70,426This vehicle $36,992 · $33,434 (47%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,762This vehicle $36,992 · $2,770 (7%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-09) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 22–72 days.
- This listing has been available about 3.0x longer than comparable vehicles typically take to sell (cohort sells in 22–72 days; this one is at 219). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Winners Circle Chevrolet Gmc
Franklin, VA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Winners Circle Chevrolet Gmc for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Aug 9, 2026Listed by a franchise dealer in Franklin, VA · On lot for 219 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Lariat is listed at $36,992 by winners circle chevrolet gmc in Franklin, VA 23851. It has 98,566 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 42 comparable listings matched to this vehicle, the estimated market range is $37,854 to $102,998. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 219 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Franklin, VA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Franklin, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E82PFA39693 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in VA
VA Market Listings
867
Average Price
$43,755
Price Range
$10,900–$134,981
Avg Days on Lot
66
Based on all 867 2021-2025 Ford F-150 listings in the VA market, the average asking price is $43,755. This listing at $36,992 is $6,763 below the broader VA average (15% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $10,900 to $134,981. Similar vehicles spend an average of 66 days on dealer lots in this market.
Similar Ford F-150 Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
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2021 Ford F-150
XLT
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2022 Ford F-150
XL
Alexandria, VA
2022 Ford F-150
XL
Sterling, VA
2021 Ford F-150
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2021 Ford F-150
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