Vehicle Details
2020 Ford F-150
Lariat
Rice Lake, WI 54868
Market price position
$19,995 · $11,949 below market low
- Regional range
- $31,944 – $35,995
- vs. market low
- — $11,949 (37% below)
- Comparable vehicles
- 4
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Rice Lake, WI
This dealer is not yet on OAV
Request a connection and we'll notify the dealer you're interested
About This 2020 Ford F-150
Listing updated: Apr 26, 2026Listed by a franchise dealer in Rice Lake, WI · On lot for 51 days · VIN verifiable at NHTSA
This used 2020 Ford F-150 Lariat is listed at $19,995 by a franchise dealer in Rice Lake, WI 54868. It has 200,000 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 5.0L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 4 similar vehicles in the Rice Lake market, the estimated market range is $31,944 to $35,995. The local market range in WI is $31,944 to $35,995.
This vehicle has been on the lot for 51 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
How this deal is rated
OAV compares this 2020 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rice Lake, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 1FTFW1E5XLFA29123 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2020 Ford F-150 Market in WI
Comparable Vehicles
2,495
Average Price
$31,577
Price Range
$9,997–$85,990
Avg Days on Lot
63
Based on 2,495 comparable 2018-2022 Ford F-150 listings in WI, the average asking price is $31,577. This listing at $19,995 is $11,582 below average (37% below market). Comparable prices in WI range from $9,997 to $85,990. Similar vehicles spend an average of 63 days on dealer lots in this market.
Similar Ford F-150 Listings in WI
8 comparable vehicles with similar year and mileage

2018 Ford F-150
Milwaukee, WI

2019 Ford F-150
Dodgeville, WI

2019 Ford F-150
West Allis, WI

2020 Ford F-150
Green Bay, WI

2020 Ford F-150
Sparta, WI

2019 Ford F-150
La Crosse, WI

2019 Ford F-150
Onalaska, WI

2019 Ford F-150
Sheboygan, WI