Vehicle Details
2023 Ford F-150
XL
Bluffton, IN 46714
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Overpriced
Why: Listed at $43,994, comparable market range $27,250–$39,831, based on 22 comparable listings. Days on lot: 75 days.
Market price position
$43,994 · $4,163 above market high
- Regional range
- $27,250 – $39,831
- vs. market high
- + $4,163 (10% above)
- Comparable vehicles
- 22
Market Retail Price (MRP™)
$33,541This vehicle $43,994 · $10,453 (31%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,674This vehicle $43,994 · $6,320 (17%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-23) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–59 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Family Ford Of Bluffton
Bluffton, IN
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Family Ford Of Bluffton for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Jul 23, 2026Listed by a franchise dealer in Bluffton, IN · On lot for 75 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $43,994 by family ford of bluffton in Bluffton, IN 46714. It has 15,076 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 5.0L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 22 similar vehicles in the Bluffton market, the estimated market range is $27,250 to $39,831. The local market range in IN is $38,185 to $38,489.
This vehicle has been on the lot for 75 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Bluffton, IN trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Bluffton, IN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E55PKD30038 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.