Is the $30,233 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $30,233 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in KY?

Based on 877 comparable listings in KY, the average asking price for a 2021-2025 Ford F-150 is $44,135, with prices ranging from $10,900 to $123,900.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in KY spend an average of 69 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Richmond, KY 40475. VIN: 1FTEX1EP4PKD65258. Mileage: 64,771 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $24,214 to $44,980, based on 62 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEX1EP4PKD65258

TrimXL

Exterior ColorBlue

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot63

2023 Ford F-150

Fair Price

$30,23364,771 mi

Richmond, KY 40475

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $30,233, comparable market range $24,214–$44,980, based on 62 comparable listings. Days on lot: 63 days (market average 69 days).

Market price position

$30,233 · within market range

$24,214comparable$44,980

Regional range: $24,214 – $44,980
vs. market: $6,019 above low · $14,747 below high
Comparable vehicles: 62

Market Retail Price (MRP™)

$34,597

This vehicle $30,233 · $4,364 (13%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,901

This vehicle $30,233 · $2,668 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–60 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$24,214 – $44,980

Gates Auto Family

Richmond, KY

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Gates Auto Family for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Richmond, KY · On lot for 63 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $30,233 by gates auto family in Richmond, KY 40475. It has 64,771 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 62 similar vehicles in the Richmond market, the estimated market range is $24,214 to $44,980.

This vehicle has been on the lot for 63 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, KY trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1EP4PKD65258 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in KY

Comparable Vehicles

877

Average Price

$44,135

Price Range

$10,900–$123,900

Avg Days on Lot

Based on 877 comparable 2021-2025 Ford F-150 listings in KY, the average asking price is $44,135. This listing at $30,233 is $13,902 below average (31% below market). Comparable prices in KY range from $10,900 to $123,900. Similar vehicles spend an average of 69 days on dealer lots in this market.