Is the $29,234 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $29,234 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in KY?

Based on 901 comparable listings in KY, the average asking price for a 2021-2025 Ford F-150 is $44,054, with prices ranging from $10,900 to $122,000.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in KY spend an average of 69 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Florence, KY 41042. VIN: 1FTEX1EP1PKG09836. Mileage: 69,975 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $25,990 to $40,990, based on 67 comparable vehicles.

2023 Ford F-150 XL for Sale in Florence, KY

No Photo Available

Vehicle Details

VIN1FTEX1EP1PKG09836

TrimXL

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot2

Fair Price

$29,23469,975 mi

Florence, KY 41042

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $29,234, comparable market range $25,990–$40,990, based on 67 comparable listings. Days on lot: 2 days (market average 69 days).

Market price position

$29,234 · within market range

Regional range: $25,990 – $40,990
vs. market: $3,244 above low · $11,756 below high
Comparable vehicles: 67

Market Retail Price (MRP™)

$33,490

This vehicle $29,234 · $4,256 (13%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,388

This vehicle $29,234 · $3,154 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–60 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$35,398 – $35,398

Regional Range$25,990 – $40,990

Jeff Wyler Honda In Florence

Florence, KY

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from jeff wyler honda in florence →

Request availability and out-the-door price

OAV will route your inquiry to Jeff Wyler Honda In Florence for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Florence, KY · On lot for 2 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $29,234 by jeff wyler honda in florence in Florence, KY 41042. It has 69,975 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 67 similar vehicles in the Florence market, the estimated market range is $25,990 to $40,990. The local market range in KY is $35,398 to $35,398.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Florence, KY trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Florence, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1EP1PKG09836 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in KY

Comparable Vehicles

901

Average Price

$44,054

Price Range

$10,900–$122,000

Avg Days on Lot

Based on 901 comparable 2021-2025 Ford F-150 listings in KY, the average asking price is $44,054. This listing at $29,234 is $14,820 below average (34% below market). Comparable prices in KY range from $10,900 to $122,000. Similar vehicles spend an average of 69 days on dealer lots in this market.