Is the $32,998 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $32,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in FL?

Based on 3,129 comparable listings in FL, the average asking price for a 2021-2025 Ford F-150 is $45,914, with prices ranging from $8,484 to $160,500.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in FL spend an average of 76 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Gainesville, FL 32609. VIN: 1FTEX1CP8PKG07990. Mileage: 19,663 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $28,866 to $41,984, based on 26 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEX1CP8PKG07990

TrimXL

Exterior ColorGray

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

2023 Ford F-150

Fair Price

$32,99819,663 mi

Gainesville, FL 32609

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $32,998, comparable market range $28,866–$41,984, based on 26 comparable listings. Days on lot: 3 days (market average 76 days).

Market price position

$32,998 · within market range

$28,866comparable$41,984

Regional range: $28,866 – $41,984
vs. market: $4,132 above low · $8,986 below high
Comparable vehicles: 26

Market Retail Price (MRP™)

$35,425

This vehicle $32,998 · $2,427 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,173

This vehicle $32,998 · $4,175 (11%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–60 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$28,866 – $41,984

Carmax Gainesville

Gainesville, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Carmax Gainesville for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 27, 2026

Listed by an independent dealer in Gainesville, FL · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $32,998 by carmax gainesville in Gainesville, FL 32609. It has 19,663 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 26 similar vehicles in the Gainesville market, the estimated market range is $28,866 to $41,984.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Gainesville, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Gainesville, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1CP8PKG07990 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in FL

Comparable Vehicles

3,129

Average Price

$45,914

Price Range

$8,484–$160,500

Avg Days on Lot

Based on 3,129 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $45,914. This listing at $32,998 is $12,916 below average (28% below market). Comparable prices in FL range from $8,484 to $160,500. Similar vehicles spend an average of 76 days on dealer lots in this market.