2023 Ford F-150 XL
Vehicle Details
XL
Hardeeville, SC 29927
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Fair Price
Why: Listed at $29,898, comparable market range $27,500–$40,078, based on 13 comparable listings. Days on lot: 17 days (market average 62 days).
Market price position
$29,898 · within market range
- Regional range
- $27,500 – $40,078
- vs. market
- $2,398 above low · $10,180 below high
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$33,789This vehicle $29,898 · $3,891 (12%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,253This vehicle $29,898 · $3,355 (10%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–60 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
O. C. Welch Ford Lincoln Inc.
Hardeeville, SC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to O. C. Welch Ford Lincoln Inc. for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Jul 28, 2026Listed by a franchise dealer in Hardeeville, SC · On lot for 17 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $29,898 by o. c. welch ford lincoln inc. in Hardeeville, SC 29927. It has 60,842 miles on the odometer. The exterior color is Red. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 similar vehicles in the Hardeeville market, the estimated market range is $27,500 to $40,078. The local market range in SC is $27,500 to $40,078.
This vehicle has been on the lot for 17 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hardeeville, SC trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Hardeeville, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1CP5PKD51260 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in SC
Comparable Vehicles
1,064
Average Price
$48,277
Price Range
$12,990–$139,999
Avg Days on Lot
62
Based on 1,064 comparable 2021-2025 Ford F-150 listings in SC, the average asking price is $48,277. This listing at $29,898 is $18,379 below average (38% below market). Comparable prices in SC range from $12,990 to $139,999. Similar vehicles spend an average of 62 days on dealer lots in this market.
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