2026 Ford F-150 Lariat
View this vehicle at herring ford inc. →Vehicle Details
Lariat
Picayune, MS 39466
Is this 2026 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $58,977, comparable market range $60,354–$77,020, based on 17 comparable listings. Listed 41 days · about typical for comparable local listings (typical ~30–75 days).
Manufacturer MSRPReference
$70,250This vehicle $58,977 · $11,273 (16%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$58,977 · near the low end of the range
- Comparable range
- $60,354 – $77,020
- vs. market low
- near the low end of the range
- Comparable vehicles
- 17
Market Retail Price (MRP™)
$68,687This vehicle $58,977 · $9,710 (14%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$68,435This vehicle $58,977 · $9,458 (14%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-22) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 11–66 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Herring Ford Inc.
Picayune, MS
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Herring Ford Inc. for current availability of this 2026 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Ford F-150
Listing updated: Sep 23, 2026Listed by a franchise dealer in Picayune, MS · On lot for 41 days · VIN verifiable at NHTSA
This new 2026 Ford F-150 Lariat is listed at $58,977 by herring ford inc. in Picayune, MS 39466. The exterior color is Red. It features a RWD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 17 comparable listings matched to this vehicle, the estimated market range is $60,354 to $77,020. The comparable range in MS is $60,354 to $77,020. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 41 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 23, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Picayune, MS trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Ford F-150 against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Picayune, MS, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW5K85TFC06386 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Ford F-150 Market in MS
MS Market Listings
1,420
Average Price
$59,459
Price Range
$42,998–$75,855
Avg Days on Lot
59
Based on all 1,420 2024-2027 Ford F-150 listings in the MS market, the average asking price is $59,459. This listing at $58,977 is $482 below the broader MS average (1% below the MS average). This is a wider, all-trim comparison across MS; OAV's price verdict above uses the closer comparable set. Comparable prices in MS range from $42,998 to $75,855. Similar vehicles spend an average of 59 days on dealer lots in this market.
Similar Ford F-150 Listings in MS
8 similar listings shown (closest matches within ±2 model years) (subject trim: Lariat — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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