Is the $48,745 price on this 2026 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $48,745 is below the typical market range for this vehicle.

How long does a 2026 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in CO spend an average of 74 days on dealer lots.

Where is this 2026 Ford F-150 located?

This vehicle is listed in Brighton, CO 80601. VIN: 1FTEW3LP5TFA73347. Mileage: 1,397 miles.

What is the fair market price range for this 2026 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $50,610 to $56,689, based on 38 comparable listings matched to this vehicle.

2026 Ford F-150 XLT for Sale in Brighton, CO

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN1FTEW3LP5TFA73347

TrimXLT

Exterior ColorGray

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$60,710

Days on Lot129

XLT

Great Deal

$48,7451,397 mi

Dealer-reported mileage — not independently verified by OAV.

Brighton, CO 80601

Is this 2026 Ford F-150 XLT a good deal?

OAV verdict: Great Deal

Why: Listed at $48,745, comparable market range $50,610–$56,689, based on 38 comparable listings. Days on lot: 129 days (market average 74 days).

Manufacturer MSRPReference

$60,710

This vehicle $48,745 · $11,965 (20%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$48,745 · $1,865 below market low

Comparable range: $50,610 – $56,689
vs. market low: — $1,865 (4% below)
Comparable vehicles: 38

Market Retail Price (MRP™)

$53,650

This vehicle $48,745 · $4,905 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$57,761

This vehicle $48,745 · $9,016 (16%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-14) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 12–64 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$50,610 – $56,689

Regional Range$45,299 – $96,569

Brighton Ford

Brighton, CO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from brighton ford →

Request availability and out-the-door price

OAV will route your inquiry to Brighton Ford for current availability of this 2026 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford F-150

Listing updated: Aug 14, 2026

Listed by a franchise dealer in Brighton, CO · On lot for 129 days · VIN verifiable at NHTSA

This new 2026 Ford F-150 XLT is listed at $48,745 by brighton ford in Brighton, CO 80601. It has 1,397 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 38 comparable listings matched to this vehicle, the estimated market range is $50,610 to $56,689. The local market range in CO is $50,610 to $56,689. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 129 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brighton, CO trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brighton, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW3LP5TFA73347 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford F-150 Market in CO

CO Market Listings

1,865

Average Price

$61,482

Price Range

$29,900–$236,796

Avg Days on Lot

Based on all 1,865 2024-2028 Ford F-150 listings in the CO market, the average asking price is $61,482. This listing at $48,745 is $12,737 below the broader CO average (21% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $29,900 to $236,796. Similar vehicles spend an average of 74 days on dealer lots in this market.