Is the $36,108 price on this 2024 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $36,108 is below the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in WI?

Based on 3,516 comparable listings in WI, the average asking price for a 2022-2026 Ford F-150 is $56,396, with prices ranging from $17,995 to $237,137.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 64 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Rib Mountain, WI 54401. VIN: 1FTEW3LP5RKE97661. Mileage: 47,469 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $36,434 to $50,398, based on 57 comparable vehicles.

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Vehicle Details

VIN1FTEW3LP5RKE97661

TrimXLT

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot90

2024 Ford F-150

XLT

Great Deal

$36,10847,469 mi

Rib Mountain, WI 54401

Is this 2024 Ford F-150 XLT a good deal?

OAV verdict: Great Deal

Why: Listed at $36,108, comparable market range $36,434–$50,398, based on 57 comparable listings. Days on lot: 90 days (market average 64 days).

Market price position

$36,108 · $326 below market low

$36,434comparable$50,398

Regional range: $36,434 – $50,398
vs. market low: — $326 (1% below)
Comparable vehicles: 57

Market Retail Price (MRP™)

$43,416

This vehicle $36,108 · $7,308 (17%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,494

This vehicle $36,108 · $4,386 (11%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–70 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$36,434 – $50,398

Kocourek Hyundai

Rib Mountain, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from kocourek hyundai →

Request availability and out-the-door price

OAV will route your inquiry to Kocourek Hyundai for current availability of this 2024 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 26, 2026

Listed by a franchise dealer in Rib Mountain, WI · On lot for 90 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 XLT is listed at $36,108 by kocourek hyundai in Rib Mountain, WI 54401. It has 47,469 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 57 similar vehicles in the Rib Mountain market, the estimated market range is $36,434 to $50,398.

This vehicle has been on the lot for 90 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rib Mountain, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rib Mountain, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW3LP5RKE97661 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in WI

Comparable Vehicles

3,516

Average Price

$56,396

Price Range

$17,995–$237,137

Avg Days on Lot

Based on 3,516 comparable 2022-2026 Ford F-150 listings in WI, the average asking price is $56,396. This listing at $36,108 is $20,288 below average (36% below market). Comparable prices in WI range from $17,995 to $237,137. Similar vehicles spend an average of 64 days on dealer lots in this market.