Is the $45,789 price on this 2026 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $45,789 is within the typical market range for this vehicle.

How long does a 2026 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in GA spend an average of 61 days on dealer lots.

Where is this 2026 Ford F-150 located?

This vehicle is listed in Morrow, GA 30260. VIN: 1FTEW2LP6TKE56117. Mileage: mileage not reported.

What is the fair market price range for this 2026 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $45,164 to $61,584, based on 12 comparable listings matched to this vehicle.

2026 Ford F-150 STX for Sale in Morrow, GA

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Vehicle Details

VIN1FTEW2LP6TKE56117

TrimSTX

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$51,490

Days on Lot22

STX

Fair Price

$45,789Mileage not verified

Morrow, GA 30260

Is this 2026 Ford F-150 STX a good deal?

OAV verdict: Fair Price

Why: Listed at $45,789, comparable market range $45,164–$61,584, based on 12 comparable listings. Days on lot: 22 days (market average 61 days).

Manufacturer MSRPReference

$51,490

This vehicle $45,789 · $5,701 (11%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$45,789 · within market range

Comparable range: $45,164 – $61,584
vs. market: $625 above low · $15,795 below high
Comparable vehicles: 12

Market Retail Price (MRP™)

$53,374

This vehicle $45,789 · $7,585 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$47,692

This vehicle $45,789 · $1,903 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-16) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window

Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 12–72 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$45,164 – $61,584

Regional Range$34,788 – $81,655

Allan Vigil Ford Lincoln

Morrow, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from allan vigil ford lincoln →

Request availability and out-the-door price

OAV will route your inquiry to Allan Vigil Ford Lincoln for current availability of this 2026 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford F-150

Listing updated: Aug 16, 2026

Listed by a franchise dealer in Morrow, GA · On lot for 22 days · VIN verifiable at NHTSA

This new 2026 Ford F-150 STX is listed at $45,789 by allan vigil ford lincoln in Morrow, GA 30260. The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $45,164 to $61,584. The local market range in GA is $45,164 to $61,584. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Morrow, GA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2LP6TKE56117 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford F-150 Market in GA

GA Market Listings

5,143

Average Price

$58,310

Price Range

$24,920–$148,089

Avg Days on Lot

Based on all 5,143 2024-2028 Ford F-150 listings in the GA market, the average asking price is $58,310. This listing at $45,789 is $12,521 below the broader GA average (21% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $24,920 to $148,089. Similar vehicles spend an average of 61 days on dealer lots in this market.