Is the $39,376 price on this 2024 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $39,376 is within the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in WI?

Based on 8,526 comparable listings in WI, the average asking price for a 2022-2026 Ford F-150 is $55,520, with prices ranging from $17,995 to $237,137.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 61 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Milwaukee, WI 53221. VIN: 1FTEW2LP1RFB31571. Mileage: 36,690 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $36,273 to $46,035, based on 48 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEW2LP1RFB31571

TrimSTX

Exterior ColorGray

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot8

2024 Ford F-150

STX

Fair Price

$39,37636,690 mi

Milwaukee, WI 53221

Is this 2024 Ford F-150 STX a good deal?

OAV verdict: Fair Price

Why: Listed at $39,376, comparable market range $36,273–$46,035, based on 48 comparable listings. Days on lot: 8 days (market average 61 days).

Market price position

$39,376 · within market range

$36,273comparable$46,035

Regional range: $36,273 – $46,035
vs. market: $3,103 above low · $6,659 below high
Comparable vehicles: 48

Market Retail Price (MRP™)

$41,154

This vehicle $39,376 · $1,778 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,637

This vehicle $39,376 · $1,261 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–49 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$39,199 – $39,199

Regional Range$36,273 – $46,035

Lake Ford

Milwaukee, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lake ford →

Request availability and out-the-door price

OAV will route your inquiry to Lake Ford for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 18, 2026

Listed by a franchise dealer in Milwaukee, WI · On lot for 8 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 STX is listed at $39,376 by lake ford in Milwaukee, WI 53221. It has 36,690 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 48 similar vehicles in the Milwaukee market, the estimated market range is $36,273 to $46,035. The local market range in WI is $39,199 to $39,199.

This vehicle has been on the lot for 8 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Milwaukee, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Milwaukee, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2LP1RFB31571 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in WI

Comparable Vehicles

8,526

Average Price

$55,520

Price Range

$17,995–$237,137

Avg Days on Lot

Based on 8,526 comparable 2022-2026 Ford F-150 listings in WI, the average asking price is $55,520. This listing at $39,376 is $16,144 below average (29% below market). Comparable prices in WI range from $17,995 to $237,137. Similar vehicles spend an average of 61 days on dealer lots in this market.