Vehicle Details
2024 Ford F-150
STX
Winter Haven, FL 33881
Is this 2024 Ford F-150 STX a good deal?
OAV verdict: Fair Price
Why: Listed at $37,195, comparable market range $24,500–$47,440, based on 51 comparable listings. Days on lot: 5 days (market average 57 days).
Market price position
$37,195 · within market range
- Regional range
- $24,500 – $47,440
- vs. market
- $12,695 above low · $10,245 below high
- Comparable vehicles
- 51
Market Retail Price (MRP™)
$35,970This vehicle $37,195 · $1,225 (3%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,648This vehicle $37,195 · $3,453 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–49 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Jarrett-Gordon Lincoln
Winter Haven, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Jarrett-Gordon Lincoln for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford F-150
Listing updated: Jul 19, 2026Listed by a franchise dealer in Winter Haven, FL · On lot for 5 days · VIN verifiable at NHTSA
This used 2024 Ford F-150 STX is listed at $37,195 by jarrett-gordon lincoln in Winter Haven, FL 33881. It has 40,785 miles on the odometer. The exterior color is White. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 51 similar vehicles in the Winter Haven market, the estimated market range is $24,500 to $47,440.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Winter Haven, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Winter Haven, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2KP7RFA28253 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford F-150 Market in FL
Comparable Vehicles
35,031
Average Price
$57,474
Price Range
$8,780–$220,948
Avg Days on Lot
57
Based on 35,031 comparable 2022-2026 Ford F-150 listings in FL, the average asking price is $57,474. This listing at $37,195 is $20,279 below average (35% below market). Comparable prices in FL range from $8,780 to $220,948. Similar vehicles spend an average of 57 days on dealer lots in this market.