Is the $40,355 price on this 2026 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $40,355 is below the typical market range for this vehicle.

How long does a 2026 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in SC spend an average of 64 days on dealer lots.

Where is this 2026 Ford F-150 located?

This vehicle is listed in Myrtle Beach, SC 29577. VIN: 1FTEW2KP6TKD68699. Mileage: 2,000 miles.

What is the fair market price range for this 2026 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $40,928 to $53,720, based on 46 comparable listings matched to this vehicle.

2026 Ford F-150 STX for Sale in Myrtle Beach, SC

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Vehicle Details

VIN1FTEW2KP6TKD68699

TrimSTX

Exterior ColorGray

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$48,160

Days on Lot14

STX

Great Deal

$40,3552,000 mi

Dealer-reported mileage — not independently verified by OAV.

Myrtle Beach, SC 29577

Is this 2026 Ford F-150 STX a good deal?

OAV verdict: Great Deal

Why: Listed at $40,355, comparable market range $40,928–$53,720, based on 46 comparable listings. Days on lot: 14 days (market average 64 days).

Manufacturer MSRPReference

$48,160

This vehicle $40,355 · $7,805 (16%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$40,355 · $573 below market low

Comparable range: $40,928 – $53,720
vs. market low: — $573 (1% below)
Comparable vehicles: 46

Market Retail Price (MRP™)

$47,324

This vehicle $40,355 · $6,969 (15%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$47,807

This vehicle $40,355 · $7,452 (16%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-12) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 12–74 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$40,928 – $53,720

Regional Range$40,928 – $55,919

Beach Ford Lincoln

Myrtle Beach, SC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from beach ford lincoln →

Request availability and out-the-door price

OAV will route your inquiry to Beach Ford Lincoln for current availability of this 2026 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford F-150

Listing updated: Aug 12, 2026

Listed by a franchise dealer in Myrtle Beach, SC · On lot for 14 days · VIN verifiable at NHTSA

This new 2026 Ford F-150 STX is listed at $40,355 by beach ford lincoln in Myrtle Beach, SC 29577. It has 2,000 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 46 comparable listings matched to this vehicle, the estimated market range is $40,928 to $53,720. The local market range in SC is $40,928 to $53,720. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 14 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Myrtle Beach, SC trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Myrtle Beach, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2KP6TKD68699 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford F-150 Market in SC

SC Market Listings

1,689

Average Price

$59,544

Price Range

$31,889–$166,481

Avg Days on Lot

Based on all 1,689 2024-2028 Ford F-150 listings in the SC market, the average asking price is $59,544. This listing at $40,355 is $19,189 below the broader SC average (32% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $31,889 to $166,481. Similar vehicles spend an average of 64 days on dealer lots in this market.