2023 Ford F-150 Lariat
View this vehicle at santa fe ford →Vehicle Details
Lariat
Alachua, FL 32615
Is this 2023 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $40,780, comparable market range $41,184–$52,854, based on 25 comparable listings. Listed 56 days · about typical for comparable local listings (typical ~15–75 days).
Market price position
$40,780 · near the low end of the range
- Comparable range
- $41,184 – $52,854
- vs. market low
- near the low end of the range
- Comparable vehicles
- 25
Market Retail Price (MRP™)
$47,019This vehicle $40,780 · $6,239 (13%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$45,947This vehicle $40,780 · $5,167 (11%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 22–74 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Santa Fe Ford
Alachua, FL
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OAV will route your inquiry to Santa Fe Ford for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Aug 29, 2026Listed by a franchise dealer in Alachua, FL · On lot for 56 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Lariat is listed at $40,780 by santa fe ford in Alachua, FL 32615. It has 48,271 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 25 comparable listings matched to this vehicle, the estimated market range is $41,184 to $52,854. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 56 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Alachua, FL trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Alachua, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP7PFC24535 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in FL
FL Market Listings
3,210
Average Price
$42,327
Price Range
$28,492–$63,994
Avg Days on Lot
74
Based on all 3,210 2021-2025 Ford F-150 listings in the FL market, the average asking price is $42,327. This listing at $40,780 is $1,547 below the broader FL average (4% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $28,492 to $63,994. Similar vehicles spend an average of 74 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
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