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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Ford F-150 XL

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Vehicle Details

VIN1FTEW1EP6PKD96028
TrimXL
Exterior ColorSilver
Drivetrain4WD
Engine2.7L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot66

XL

Fair Price
$38,99124,169 mi

Holyoke, MA 01040

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $38,991, comparable market range $28,483–$42,200, based on 52 comparable listings. Listed 66 days · about typical for comparable local listings (typical ~30–120 days).

Market price position

$38,991 · within market range

Comparable range
$28,483 – $42,200
vs. market
$10,508 above low · $3,209 below high
Comparable vehicles
52

Market Retail Price (MRP™)

$35,342

This vehicle $38,991 · $3,649 (10%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,764

This vehicle $38,991 · $2,227 (6%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1760 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,800 – $36,800
Regional Range$28,483 – $42,200

Marcotte Ford

Holyoke, MA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 23, 2026

Listed by a franchise dealer in Holyoke, MA · On lot for 66 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $38,991 by marcotte ford in Holyoke, MA 01040. It has 24,169 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 52 comparable listings matched to this vehicle, the estimated market range is $28,483 to $42,200. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 66 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Holyoke, MA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Holyoke, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP6PKD96028 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in MA

MA Market Listings

736

Average Price

$48,124

Price Range

$12,999–$199,485

Avg Days on Lot

80

Based on all 736 2021-2025 Ford F-150 listings in the MA market, the average asking price is $48,124. This listing at $38,991 is $9,133 below the broader MA average (19% below the MA average). This is a wider, all-trim comparison across MA; OAV's price verdict above uses the closer comparable set. Comparable prices in MA range from $12,999 to $199,485. Similar vehicles spend an average of 80 days on dealer lots in this market.

Similar Ford F-150 Listings in MA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XL — compare trims below)