2023 Ford F-150 XL
View this vehicle at whaling city auto group →Vehicle Details
XL
New London, CT 06320
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Fair Price
Why: Listed at $30,995, comparable market range $26,995–$43,799, based on 115 comparable listings. Listed 71 days · about typical for comparable local listings (typical ~30–105 days).
Market price position
$30,995 · within market range
- Comparable range
- $26,995 – $43,799
- vs. market
- $4,000 above low · $12,804 below high
- Comparable vehicles
- 115
Market Retail Price (MRP™)
$35,397This vehicle $30,995 · $4,402 (12%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,564This vehicle $30,995 · $2,569 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-03) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–61 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Whaling City Auto Group
New London, CT
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Request availability and out-the-door price
OAV will route your inquiry to Whaling City Auto Group for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Sep 3, 2026Listed by a franchise dealer in New London, CT · On lot for 71 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $30,995 by whaling city auto group in New London, CT 06320. It has 54,794 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 115 comparable listings matched to this vehicle, the estimated market range is $26,995 to $43,799. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 71 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 3, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader New London, CT trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in New London, CT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP2PKE63207 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Ford F-150 Market in CT
CT Market Listings
326
Average Price
$43,347
Price Range
$31,995–$65,932
Avg Days on Lot
77
Based on all 326 2021-2025 Ford F-150 listings in the CT market, the average asking price is $43,347. This listing at $30,995 is $12,352 below the broader CT average (28% below the CT average). This is a wider, all-trim comparison across CT; OAV's price verdict above uses the closer comparable set. Comparable prices in CT range from $31,995 to $65,932. Similar vehicles spend an average of 77 days on dealer lots in this market.
Similar Ford F-150 Listings in CT
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XL — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2021 Ford F-150
XL
Danbury, CT
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XL
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2023 Ford F-150
XL
Watertown, CT
2022 Ford F-150
XL
Middletown, CT
2021 Ford F-150
XL
Hartford, CT
2023 Ford F-150
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East Haven, CT